Factors Influencing the Intention to Use GrabPay Among Malaysians

Shashi Gupta; Majdi Anwar Quttainah; Guan Hong Wong; Chiu Yin Wee; YiYe Wang; Shu Ting Wang

doi:10.32535/ijafap.v5i2.1597

Factors Influencing the Intention to Use GrabPay Among Malaysians

Shashi Gupta, Majdi Anwar Quttainah, Guan Hong Wong, Chiu Yin Wee, YiYe Wang, Shu Ting Wang

Abstract

This research study is about Malaysians view and their intention to use GrabPay. There are four variables selected in this research: perceived usefulness, perceived ease of use, perceived security, and social influence. A total of 100 questionnaires were distributed online to the respondents, and the data were analyzed using SPSS software. Through research, we found that these four variables are positively associated with the intention to use GrabPay among Malaysians. To conclude, it is believed that Malaysian's intention to use E-Wallet is gradually increasing. Thus, GrabPay needs to pay more attention to its security system, expand its service coverage, and make some optimization and simplifications on its application to strengthen its future status.

Keywords: Factors, GrabPay, Intention to Use, Malaysians

Full Text:

PDF

References

Alaeddin, O., Altounjy, R., Zainudin, Z., & Kamarudin, F. (2018). From physical to digital: Investigating consumer behaviour of switching to mobile wallet. Polish Journal of Management Studies, 17(2), 18-30. doi:10.17512/pjms.2018.17.2.02

Alison, T. A., & Bray, C. (2021, April 8). Explainer| why is Singaporeâ€™s Grab different from ride-hailing giants Uber, Lyft and Didi? Retrieced from https://www.scmp.com/business/article/3131432/why-singapores-grab-different-ride-hailing-giants-uber-lyft-and-didi

Alswaigh, N. Y., & Aloud, M. E. (2021). Factors affecting user adoption of e-payment services available in mobile wallets in Saudi Arabia. IJCSNS International Journal of Computer Science and Network Security, 21(6), 222-230.

Bhatt, V., Ajmera, H., & Nayak, K. (2021). An empirical study on analyzing a userâ€™s intention towards using mobile wallets; measuring the mediating effect of perceived attitude and perceived trust. Turkish Journal of Computer and Mathematics Education, 12(10), 5332-5353.

Birruntha, S. (2019, October 29). The best e-wallets in Malaysia, as ranked by users. Retrieved December 3, 2021, from https://themalaysianreserve.com/2019/10/29/the-best-e-wallets-in-malaysia-as-ranked-by-users/

Central Bank of Malaysia. (2021). BNM Annual Report 2020. Retrieved from

https://www.bnm.gov.my/documents/20124/3026128/ar2020_en_book.pdf

Chandra, Y. U., Kristin, D. M., Suhartono, J., Sutarto, F. S., & Sung, M. (2018). Analysis of determinant factors of user acceptance of mobile payment system in Indonesia (A case study of Go-Pay mobile payment). 2018 International Conference on Information Management and Technology (ICIMTech), 454-459. doi:10.1109/icimtech.2018.8528182

Chaouali, W., Yahia, I. B., & Souiden, N. (2016). The interplay of counter-conformity motivation, social influence, and trust in customers' intention to adopt Internet banking services: The case of an emerging country. Journal of Retailing and Consumer Services, 28, 209-218.

Cheng, F. M, Phou, S., & Phuong, S. (2018). Factors influencing on consumerâ€™s digital payment adaption â€“ A comparison of technology acceptance model and brand knowledge. Proceedings of the 21st Asia-Pacific conference on global business, economics, finance & social sciences (AP18Taiwan conference) Taipei-Taiwan.

Cheong, J., Cheol, M., & Hwang, J. (2002). Mobile payment adoption in Korea. Paper presented at ITS 15th Biennial Conference, Berlin, Germany.

Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319â€“340.

Edeh, F. O., Aryani, D. N., Subramaniam, T., Kee, D., Samarth, T., Nair, R. K., . . . Teh, Y. C. (2021). Impact of Covid-19 pandemic on consumer behavior towards the intention to use E-Wallet in Malaysia. International Journal of Accounting & Finance in Asia Pasific (IJAFAP), 4(3), 42-59. doi:10.32535/ijafap.v4i3.1205

Gefen, D., & Straub, D. (2000). The relative importance of perceived ease of use in IS adoption: A study of e-Commerce adoption. Journal of the Association for Information Systems, 1(8), 1-30. doi:10.17705/1jais.00008

Grab. (2016, November 29). Grab delivers a cashless and seamless ride experience to everyone with GrabPay credits. Retrieved from https://www.grab.com/sg/press/tech-product/grab-delivers-cashless-seamless-ride-experience-everyone-grabpay-credits/

Grab. (2019, October 8). GrabPay Malaysia recognized as best E-Wallet for 2019. Retrieved from https://www.grab.com/my/press/business/grabpay-malaysia-wins-best-e-wallet/

Grab. (2021, September 14). Grab reports second quarter 2021 results. Retrieved from https://www.grab.com/sg/press/others/grab-reports-second-quarter-2021-results/

Hashim, N. A. A. N., Zulkifli, W. F. W., Aziz, R. C., Nawi, N. M. M., Awang, Z., Muhammad, N. H., & Yusoff, A. M. (2020). Grab Pay app: The factors influencing tourists' behavioural intention to use. Talent development & Excellence.12(3), 820-828.

Hassan, M. A., Shukur, Z., & Hasan, M. K. (2021). Electronic wallet payment system in Malaysia. Singapore: Springer. doi:10.1007/978-981-15-8335-3_55

Ismail, I. (2021, April 19). E-wallet use in Malaysia growing. Retrieved from https://www.nst.com.my/opinion/columnists/2021/04/683345/e-wallet-use-malaysia-growing

Khandelwal, M. (2021, November 19). Everything you need to know about the Likert Scale. SurveySensum. Retrieved November 28, 2021, from https://www.surveysensum.com/blog/everything-you-need-to-know-about-the-likert-scale/#7-point%20likert%20scale

Lee, M. C. (2009). Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit. Electronic Commerce Research and Applications, 8(3), 130-141. doi:10.1016/j.elerap.2008.11.006

Leonard, L. N. (2016). Factors of impact on C2C mobile commerce. Encyclopedia of E-Commerce Development, Implementation, and Management, (pp.1359-1369). doi:10.4018/978-1-4666-9787-4.ch096

Lew, S., Tan, G. W. H., Loh, X. M., Hew, J. J., & Ooi, K. B. (2020). The disruptive mobile wallet in the hospitality industry: An extended mobile technology acceptance model. Technology in Society, 63, 101430. doi:10.1016/j.techsoc.2020.101430

Lim, A. (2016, January 28). MyTeksi and GrabTaxi rebranded, now known as Grab. Retrieved from https://paultan.org/2016/01/28/myteksi-and-grabcar-rebranded-as-grab-with-new-app/

Liu, G. S., & Tai, P. T. (2016). A study of factors affecting the intention to use mobile payment services in Vietnam. Economics World, 4(6), 249-273. doi:10.17265/2328-7144/2016.06.001

McGregor, G. (2021, January 26). Chinaâ€™s society is going cashless. Now its central bank is pushing back. Retireved from https://fortune.com/2021/01/26/china-going-cashless-central-bank/

Ming, K. L. Y., Jais, M., Wen, C. C., & Zaidi, N. S. (2020). Factor affecting adoption of E-wallet in Sarawak. International Journal of Academic Research in Accounting, Finance and Management Sciences, 10(2), 244â€“256. doi:10.6007/ijarafms/v10-i2/7446

Nag, A. K., & Gilitwala, B. (2019). E-wallet- Factors affecting its intention to use. International Journal of Recent Technology and Engineering, 8(4), 3411-3415. doi:10.35940/ijrte.d6756.118419

Nguyen, T. D., & Huynh, P. A. (2018). The roles of perceived risk and trust on Eâ€“payment adoption. In: Anh, L., Dong, L., Kreinovich, V., Thach, N. (eds), Econometrics for financial applications (pp. 926-940). New York: Springer. doi:10.1007/978-3-319-73150-6_68

Nunnally, J. C. (1978). Psychometric theory (2nd ed.). New York: McGraw-Hill.

Oh, A. (2018, December 12). The E-Wallet infinity war in Malaysia-Everything you need to know about E-Wallet starts here. Retrieved November 20, 2021, from https://www.ecinsider.my/2018/12/malaysia-ewallet-battle-landscape-analysis.html

Oppotus. (2020, November 25). E-wallet usage in Malaysia 2020: Thriving in lockdown. Retrieved November 20, 2021, from https://www.oppotus.com/e-wallet-usage-in-malaysia-2020/

Persada, S. F., Dalimunte, I., Nadlifatin, R., Miraja, B. A., Redi, A. A. N. P., Prasetyo, Y. T., . . . Lin, S. C. (2021). Revealing the behavior intention of tech-savvy generation Z to use electronic wallet usage: A theory of planned behavior based measurement. International Journal of Business and Society, 22(1), 213-226. doi:10.33736/ijbs.3171.2021

Raval, H., & Bhatt, V. (2020). A study on customers' perceptions towards E service quality dimensions and their satisfaction of online shopping platforms. Mukt Shabd Journal, 9(4), 3984-3997.

Razif, N. N. M., Misiran, M., Sapiri, H., & Yusof, Z. M. (2020). Perceived risk for acceptance of E-wallet platform in Malaysia among youth: Sem approach. Management Research Journal, 9, 1-24.

Sabli, N., Pforditen, N. E., Supian, K., Azmi, F. N., & Solihin, N. A. I. M. (2021). The acceptance of E-Wallet in Malaysia. Selangor Business Review, 6(1), 1-14.

Samu, S. (2021, October 4). Comment | Go big: Unicorn companies must set regional trends. Retrieved from https://www.malaysiakini.com/columns/593953

Shin, D. H. (2009). Towards an understanding of the consumer acceptance of mobile wallet. Computers in Human Behavior, 25(6), 1343-1354. doi:10.1016/j.chb.2009.06.001

Teo, S. C., Law, P. L., & Koo, A. C. (2020). Factors affecting adoption of E-wallets among youths in Malaysia. Journal of Information System and Technology Management, 5(19), 39-50. doi:10.35631/jistm.519004

Teoh, T. T., Melissa, Hoo, C. Y., & Lee, T. H. (2020). E-Wallet adopting: A case study in Malaysia. International Journal of Research in Commerce and Management Studies, 2(2), 216-233.

The Economic Times. (2021). What is E-wallets? Definition of E-wallets, E-wallets meaning. Retrieved November 20, 2021, from https://economictimes.indiatimes.com/definition/e-wallets

Trivedi, J. (2016). Factors determining the acceptance of E Wallets. International Journal of Applied Marketing and Management, 1(2), 42-53.

Venkatesh, V. (2000). Determinants of perceived ease of use: Integrating control, intrinsic motivation, and emotion into the technology acceptance model. Information Systems Research, 11(4), 342-365. doi:10.1287/isre.11.4.342.11872

Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425-478. doi:10.2307/30036540

Voronenko, D. (2018). Determining factors of adoption of digital device wallets by Russian consumers (Masterâ€™s Thesis) St. Petersburg University, St Petersburg.

Vy, T. N. (2019). Factors Influencing consumersâ€™ intention to adopt mobile wallet in Ho Chi Minh city ( Doctoral Dissertation). Vaasan Ammattikorkeakoulu, University of Applied Sciences, Vaasa.

Widyatama, G. W., Chelliah, S., Kai, Y., Yingxing, Y., Tien, Y. C., Mey, W. C., & Sin, L. G. (2020). Grab marketing strategy, research & development. International Journal of Tourism and Hospitality in Asia Pasific, 3(2), 97-104. doi:10.32535/ijthap.v3i2.827

Wong, W. H., & Mo, W. Y. (2019). A study of consumer intention of mobile payment in Hong Kong, based on perceived risk, perceived trust, perceived security and technological acceptance model. Journal of Advanced Management Science, 7(2), 33-38. doi:10.18178/joams.7.2.33-38

Yang, M., Mamun, A. A., Mohiuddin, M., Nawi, N. C., & Zainol, N. R. (2021). Cashless transactions: A study on intention and adoption of E-Wallets. Sustainability, 13(2), 831. doi:10.3390/su13020831

Yap, C. M., & Ng, B. A. (2019). Factors influencing consumersâ€™ perceived usefulness of M-Wallet in Klang Valley, Malaysia. Review of Integrative Business and Economics Research, 8(4), 1-23.

DOI: https://doi.org/10.32535/ijafap.v5i2.1597