Kee, Daisy Mui Hung, Universiti Sains Malaysia, Penang, Malaysia, Malaysia

• Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) - Articles
  Contributing Factors to Organizational Success: A Case Study of McDonald’s
  Abstract  PDF
• Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) - Articles
  The Impact of Employee Satisfaction, Organizational Commitment, Job Performance and Teamwork as the Success Factors in FedEx: A Study of FedEx’s Employees in Malaysia
  Abstract  PDF
• Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) - Articles
  The Challenges of Healthy Lifestyle: A Study Case of Kentucky Fried Chicken
  Abstract  PDF
• Vol 4, No 3 (2021): October 2021 - Articles
  How Brand Reputation Influences Customer Satisfaction: A Case Study of Starbucks, Malaysia
  Abstract  PDF
• Vol 7, No 3 (2024): October 2024 - Articles
  The Impact of Job Satisfaction and Performance on User Satisfaction with Banking Services
  Abstract  PDF
• Vol 8, No 1 (2025): February 2025 - Articles
  From Bean to Brand: Decoding the Mechanisms of Trust and Engagement in Generation Z's Purchase Decisions
  Abstract  PDF
• Vol 8, No 1 (2025): February 2025 - Articles
  The Factors Influencing the Degree of Digitalization: A Case Study of an International Accounting Firm in Malaysia
  Abstract  PDF
• Vol 8, No 2 (2025): June 2025 - Articles
  Riding the Wave of Satisfaction: Exploring Service Quality and Customer Satisfaction in Ride-Hailing Services
  Abstract  PDF
• Vol 8, No 2 (2025): June 2025 - Articles
  Intention to Repurchase Taxi-Hailing Apps and Factors Affecting Customer Satisfaction: A Case Study of a Digital Mobility Platform
  Abstract  PDF
• Vol 8, No 3 (2025): October 2025 - Articles
  Determinants of Digital Consumer Behavior in Online Food Delivery Applications in the Post-Pandemic Era
  Abstract  PDF