Study in Indonesia: A New Perspective and Conceptual Framework for Increasing Customer E-Loyalty in E-Commerce

Eko Yuliawan, Mohammad Hamsal, Asnan Furinto, Rano Kartono

Abstract


This paper aims to provide a new conceptual framework perspective on how to boost customer e-loyalty in e-commerce. A literature review was performed in this study as an approach, the findings of this study contribute to the development of a conceptual framework for the factors that influence customer e-loyalty in e-commerce. This study offers seven research propositions as well as recommendations for future empirical research.

 

Keywords: E-Service Quality, E-Recovery Service Quality, E-Trust, Perceived Enjoyment, E-Satisfaction-E-Loyalty

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DOI: https://doi.org/10.32535/jicp.v5i1.1818

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