Reviewing The Role of Destination Brand Identity in Sustainable Tourism Destinations

Chrisna Riane Opod; Tjokorda Gde Raka Sukawati; I Putu Gde Sukaatmadja; Gede Suparna

doi:10.32535/jicp.v8i2.4184

Reviewing The Role of Destination Brand Identity in Sustainable Tourism Destinations

Chrisna Riane Opod, Tjokorda Gde Raka Sukawati, I Putu Gde Sukaatmadja, Gede Suparna

Abstract

Sustainable tourism has become a central theme in destination development worldwide, driven by increasing awareness of tourism’s environmental, social, and cultural impacts. Within this context, Destination Brand Identity (DBI) plays a crucial role in shaping tourist perceptions and enhancing the long-term competitiveness of destinations. This study presents a systematic literature review using a qualitative approach aimed at examining the contribution of DBI to sustainable tourism destinations. A total of 20 peer-reviewed articles published over the past decade were critically analyzed, focusing on five core themes: (1) DBI dimensions that support sustainability; (2) the role of DBI in enhancing destination sustainability; (3) the integration of DBI with sustainable branding practices; (4) community engagement and local representation in DBI formation; and (5) methodological developments in DBI and sustainable tourism studies. The findings are expected to enrich the academic discourse on DBI and provide practical insights for sustainable destination management.

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DOI: https://doi.org/10.32535/jicp.v8i2.4184

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