The Effect of Quality of Service, Facility and Location on Registration Decision at SMK Telkom 2 Medan

Muhammad Taufik Lesmana, Asrizal Efendy Nasution

Abstract


This study aims to determine the effect of service quality, facility and location on decision to register at SMK Telkom 2 Medan. The results of this study indicate that there is a significant effect on the quality of service on decision to register because the value of tcount > ttable of 3.310 > 1.9913 and the significance value of 0.001 < 0.05 is in the area of rejection H0 and Ha received, the facility shows there is a significant influence on decision to register because it has a value of tcount > ttable of 2.967 > 1.9913 and its significance value 0.004 < 0.05 is in the area of rejection H0 and Ha accepted, the location shows there is a significant influence on decision to register because it has a value of tcount > ttable of 3.173 > 1.9913 and the significance value 0.002 > 0.05 are in the area of rejection of H0 and Ha are accepted. Based on the results of simultaneous testing it can be seen that the calculated Fcount > F table is 24.667 > 2.72 and the significance value is 0.000 > 0.05, it can be concluded that the variable quality of service (X1), facility (X2), and location (X3) have a significant effect simultaneously on the register decision variable (Y).

Full Text:

PDF

References


Arda, M., Andriany, D., & Buying, I. (2019). Analisis Faktor Stimuli Pemasaran dalam Keputusan Pembelian Online Produk Fashion Pada Generasi Z. In Festival Riset Ilmiah Manajemen dan Akuntansi (Vol. 6681, pp. 433–440). Bandung: STIE-STEMBI Bandung.

Arianty, N. (2016). Pengaruh Promosi dan Merek Terhadap Keputusan Pembelian. In Y. Absah, E. Sulistya Rini, & P. Lumban Raja (Eds.), Strategi Peningkatan Daya Saing dan Peran Ekonomi Daerah Dalam Mendukung Pembangunan Nasional (pp. 76–87). Medan: Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara.

Astuti, R., & Febriaty, H. (2017). Faktor-faktor yang Mempengaruhi Keputusan Pembelian Konsumen di Pasar Modern : Studi Kasus Pada Indomaret di Kecamatan Medan Denai Kota Medan. Jurnal Riset Sains Manajemen, 1(1), 35–42. https://doi.org/10.5281/zenodo.1039299

Dwifebri, A. (2006). Analisis Strategi Diferensi, Promosi Dan Kualitas Pelayanan Dalam Meningkatkan Minat Beli ( Studi Kasus Pada Patra Convention Sekolah). Universitas Diponegoro.

Ghozali, I. (2009). Aplikasi Analisis Multivariate dengan program SPSS. (Kasmir, Ed.). Semarang: Universitas Diponegoro.

Gutomo, A. (2005). Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Konsumen Dalam Menggunakan Jasa Warnet ( Studi Kasus Pada Warnet Grand Sylcomnet Di Tembalang ). Universitas Diponegoro Semarang.

Lupiyoadi, R. (2001). Manajemen Pemasaran Jasa, Teori dan Praktek (Pertama, pp. 61–62). Jakarta: Salemba Empat.

Lupiyoadi, R., & Hamdani, A. (2006). Manajemen Pemasaran Jasa Teori dan Praktik (Kedua, pp. 61–80). Jakarta: Salemba Empat.

Nasution, A. E. (2018). Pengaruh Citra Merek dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen, 2(3), 91–96. https://doi.org/10.5281/zenodo.1410635

Prawirosentono, S. (2002). Manajemen Sumber Daya Manusia: Kebijakan Kinerja Karyawan. In Manajemen Sumber Daya Manusia (Pertama). Yogyakarta: BPFE.

Sugiyono. (2007). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.

Sulistiyono, A. (2010). Manajemen Penyelenggaraan Sekolah. Bandung: Alfabeta.

Swasta, B. (2009). Azas-Azas Marketing. Yogyakarta: Liberty.

Tjiptono, F. (2004). Manajemen Jasa (Kedua, p. 19). Yogyakarta: Andy Offset.

Tjiptono, F. (2006). Strategi Pemasaran. Jakarta: Indeks.




DOI: https://doi.org/10.32535/jicp.v2i3.697

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Muhammad Taufik Lesmana, Asrizal Efendy Nasution

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Flag Counter

Published by:

AIBPM Publisher

Editorial Office:

JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia
Phone:
+62 341 366222
Email: journal.jicp@gmail.com
Website:http://ejournal.aibpmjournals.com/index.php/JICP

Supported by: Association of International Business & Professional Management

If you are interested to get the journal subscription you can contact us at admin@aibpm.org.

ISSN 2622-0989 (Print)
ISSN 2621-993X (Online)

DOI:Prefix 10.32535 by CrossREF

Journal of International Conference Proceedings (JICP) INDEXED:

 

In Process


This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.