Pharmapreneur: An Empirical of Entrepreneurship Model for University Student of Pharmacy in Makassar, South Sulawesi

Abstract

This study aims to conceptualize an empirical model of pharmapreneur for university student of pharmacy in Makassar, South Sulawesi, considering the role of pharmaceutical literacy and entrepreneurial motivation with the exploration of business innovation as moderating variable to produce pharmacist entrepreneur. This is an explanatory study with quantitative approach and survey method to address research questions, deliberating 380 university students of pharmacy in Makassar, South Sulawesi as the sample of research. The data is collected at certain time intervals for one-shot approach, indicating cross-sectional data when it viewed over a certain time horizon.  Structural Equation Modeling (SEM) Analysis is used to analyze the data and the relationship of each variable with Smart-PLS program. Empirically, the result discovers that pharmaceutical literacy and entrepreneurial have a significant impact on the implementation of pharmapreneur for university student of pharmacy in Makassar, South Sulawesi directly. Furthermore, the role of business innovation also can significantly moderate the relationship both pharmaceutical literacy and entrepreneurial on the implementation of pharmapreneur. Rely on the result, this study contributes to create a framework that can be implemented to create pharmacist entrepreneur, as in this dynamic landscape, pharmaceutical industry experiences a paradigm shift from drug-oriented to patient-oriented that transcends traditional career trajectory. 

 

Keywords: Pharmacy Industry, Entrepreneur, Business Innovation