Measuring Generation X Entrepreneur Performance: The Impact of Cultural Transformation and Digital Competence with Entrepreneurial Motivation Moderation

Abstract

ABSTRACT

 

The era of digital transformation has significantly altered the business landscape, affecting how entrepreneurs conduct business operations, communicate with customers, and compete in the marketplace. Generation X (1965-1980) becomes a cycle with unique characteristics, distinguishing them from other generations in terms of technology adoption, leadership style, and entrepreneurial approach. This study aims to identify and analyze the effect of digital cultural transformation and digital competence on the performance of Generation X entrepreneurs with entrepreneurial motivation which considered as moderating variable. This is quantitative research with survey method. Generation X SMEs in Makassar city 272 respondents. Moderating Regression Analysis (MRA) is used to analyze the issue and the relationship of each variable with Smart-PLS program. The findings indicate that the variables of digital transformation and digital competence have a positive and significant effect on entrepreneurial motivation. Additionally, entrepreneurial motivation also significantly moderates cultural transformation and digital competence on entrepreneurial performance. The results are expected to contribute to the development of entrepreneurship theory and business practice, particularly for Generation X entrepreneurs in facing challenges and capitalizing opportunities in the digital era as a valuable guidance both for entrepreneurs, policymakers, and academicians in terms of strategies and approaches to leverage the full potential digital technology in business industry to face challenges, as well as capitalizing the opportunities in a dynamic business environment.