The Role of Excellence Competitive on the Determinants of MSME Performance in Medan

Abstract

Small Business Challenges Micro and Medium Enterprises (MSMEs) in expanding their business in the increasingly global market era and Industry 4.0 increased, as well there is Lots obstacles in terms of readiness source power and technology. This research aims to analyze influence quality of business strategy, ethics behavior seller and perspective orientation entrepreneurship to performance moderated SME business superiority competitive. This research uses approach quantitative to investigate role mediation from superiority competitive. This research sample consists of of 100 MSME entrepreneurs in Medan City, selected using the method census. Data analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) with the device soft SmartPLS. Research result show that the quality of business strategy and ethics behavior seller influential positive to superiority competitive in a way Partial. Other findings show that quality of business strategy, ethics behavior seller, perspective orientation entrepreneurship, and excellence competitive influential positive in a way Partial to performance business. This research is expected can give contribution to development theory, especially in the development of MSMEs.