Self-Control and Self-Concept on Investment Decisions: Mediating Role of Financial Behavior

Abstract

This research aims to determine and analyze the influence of self-control and self-concept on investment decisions through financial behavior in Medan Johor UMKM. The method used in this research is an associative approach method. The population in this study were Medan Johor UMKM actors. The number of samples used in this research was 78 people. The data collection technique used in this research uses a questionnaire technique. The data analysis technique in this research uses descriptive statistical analysis and data analysis with partial least squares (PLS). Data processing in this research uses the Smart PLS 4 software program. The results of this research show that Self-Control has a positive and significant influence on Investment Decisions, and Self-Concept has a positive and significant influence on Investment Decisions. Financial Behavior has a positive and significant influence on Investment Decisions. Self-control has a positive and significant influence on Financial Behavior. Self-concept has a positive and significant influence on Financial Behavior, and Self-Control has a positive and significant influence on Investment Decisions, which is mediated by Financial Behavior in Actors Medan Johor UMKM; Self-Concept has a positive and significant influence on Investment Decisions mediated by Financial Behavior among Medan Johor UMKM.