Marketing Strategies in Peninsular Malaysia: Case Study of Gardenia Barkeries Sdn. Bhd.

Muhammad Fikri; Muhammad Aliff Aidil; Muhammad Amir; Nadiah Nadzhri; Shailendra Singh Sengar

doi:10.32535/apjme.v5i1.1430

Marketing Strategies in Peninsular Malaysia: Case Study of Gardenia Barkeries Sdn. Bhd.

Muhammad Fikri, Muhammad Aliff Aidil, Muhammad Amir, Nadiah Nadzhri, Shailendra Singh Sengar

Abstract

This study was conducted in order to investigate the marketing strategies of Gardenia Bakeries in Malaysia. Gardenia is a very well-known name by the majority of Malaysians. Therefore, the researchers choose this firm as the best topic for this case study. Gardenia has 4 production plants, 3 in Shah Alam and 1 in Puchong, Malaysia. Gardenia's marketing strategies make the company have a large market share in Malaysia despite having many competitors. This study was conducted using data collection which is gathered from journals and websites. Â The researchers also distributed a survey for this study with 80 respondents taking part in the online survey. The result shows that the customers are satisfied with the product's packaging and the price.

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DOI: https://doi.org/10.32535/apjme.v5i1.1430