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Vol 8, No 1 (2025): March 2025 The Influence of Artificial Intelligence on Customer Retention in the Asian E-Commerce Market Abstract  PDF
Zi Jian Oh, Abayomi Tunde Odebunmi, Yun Ern Teoh, Wei Min Thoe, Yu Jing Toh, Yu Xuan Toh, Anees Janee Ali, Daisy Mui Hung Kee
 
Vol 8, No 3 (2025): November 2025 The Role of Artificial Intelligence as a Mediator: Previous Psychological Factors and Purchase Intention Abstract  PDF
Niswatul Faizah, Kunti Sunaryo, Abdul Ghofar
 
Vol 7, No 1 (2024): March 2024 Parasocial Interaction as a Mediator: Unraveling the Influence of Social Media Influencers on Purchase Intentions Abstract  PDF
Heru Tri Sutiono, Aruna Kintamani Hayumurti, Tugiyo Tugiyo, Sri Harjanti
 
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