TRADING PSYCHOLOGY AS A MODERATOR: LINKING FINANCIAL LITERACY AND SUBJECTIVE NORMS TO INVESTMENT DECISIONS AMONG GENERATION Z

Aprianto La'Lang Kuddy; Hesti Murwaniputri; Pisi Bethania Titalessy

doi:10.32535/ijafap.v9i3.4596

TRADING PSYCHOLOGY AS A MODERATOR: LINKING FINANCIAL LITERACY AND SUBJECTIVE NORMS TO INVESTMENT DECISIONS AMONG GENERATION Z

Aprianto La'Lang Kuddy, Hesti Murwaniputri, Pisi Bethania Titalessy

Abstract

This study aims to examine and analyze the moderating role of the psychology of trading in the relationship between financial literacy and subjective norms on investment decision among Generation Z in Jayapura City. This research employs a quantitative method using the Partial Least Squares (PLS) approach to test the relationships among variables. Data were collected through questionnaires distributed to 100 members of the Indonesia Stock Exchange Investment Gallery at Cenderawasih University in Jayapura City. The results indicate that financial literacy, subjective norms, and the psychology of trading have significant effects in investment decisions. Furthermore, the psychology of trading is proven to moderate the effect of financial literacy on investment decisions, as well as to moderate the influence of subjective norms on investment decisions.

Keywords

Financial Literacy; Subjective Norm; Psychology Of Trading; Investment Decision.

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DOI: https://doi.org/10.32535/ijafap.v9i3.4596