RESHAPE THE LOGISTICS STRATEGY IN E-COMMERCE (CASE STUDY: SHOPEE AND LAZADA)

Glenn Evorius Pattiata, Jelita Sparta, Liem Gai Sin

Abstract


E-commerce has been playing the biggest role of furthest reaches of the economy business. E-commerce, in the popular sense, is a business transaction such as selling electronic network or internet. But we can all agree that, logistic take a crucial part of e-commerce. The objectives of this paper is to define which logistic strategy should have used in e-commerce in Indonesia (Shopee and Lazada). A differentiation of logistic strategy based on service enhancement can offer competitive advantage.
Keywords: e-commerce, logistic strategy

Full Text:

PDF


DOI: https://doi.org/10.32535/jicp.v1i1.127

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Glenn Evorius Pattiata, Jelita Sparta, Liem Gai Sin

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Flag Counter

Published by:

AIBPM Publisher

Editorial Office:

JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia
Phone:+62 341 366222
Email: journal.jicp@gmail.com
Website:http://ejournal.aibpmjournals.com/index.php/JICP

Supported by: Association of International Business & Professional Management

If you are interested to get the journal subscription you can contact us at admin@aibpm.org.

ISSN 2622-0989 (Print)
ISSN 2621-993X (Online)

DOI:Prefix 10.32535 by CrossREF

Journal of International Conference Proceedings (JICP) INDEXED:

 

In Process


This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.