Contributing Factors to Appleâ€™s Sustainability in Malaysiaâ€™s Information and Communication Technology Industry

Friday Ogbu Edeh; Kok Ban Teoh; Yashene Murugan; Daisy Mui Hung Kee; Joey Wong; Xin Shi Wong; Yashwiny Maheswaran; Ofojama Blessing Jacinta

doi:10.32535/apjme.v4i2.1145

Contributing Factors to Appleâ€™s Sustainability in Malaysiaâ€™s Information and Communication Technology Industry

Friday Ogbu Edeh, Kok Ban Teoh, Yashene Murugan, Daisy Mui Hung Kee, Joey Wong, Xin Shi Wong, Yashwiny Maheswaran, Ofojama Blessing Jacinta

Abstract

Apple has a large customer base in Malaysia because they offer products of superior design and features. The main objective of this study is to determine the contributing factors to Appleâ€™s sustainability in Malaysiaâ€™s Information and Communication Technology (ICT) Industry. This study is conducted based on quantitative research with 100 targeted respondents from Malaysia. The findings indicate that the marketing strategies, brand awareness, and customer experience are the major factors of the successful pathway of Appleâ€™s sustainability. The research concludes that Apple Industry should adapt a frequent reengineering approach where the existing and upcoming Apple products will satisfy customer needs.

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DOI: https://doi.org/10.32535/apjme.v4i2.1145