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Vol 7, No 3 (2024): November 2024 The Influence of Viral Marketing and Influencer Marketing on Purchase Intention through a Skincare TikTok Account Abstract  PDF
Luthpiyah Juliandara, Ali Nur Hakiki, Kurniawati Mulyanti, Evi Mafriningsianti
 
Vol 8, No 3 (2025): November 2025 From Scroll to Struggle: TikTok Usage and Its Influence on Attention Span and Academic Focus Among Youth in Malaysia Abstract  PDF
Daisy Mui Hung Kee, Jocelyn Ching Qiang Tai, Irene Shu Qian Ng, Yinyin Jia, Kaaviyamalar Parameswaran
 
Vol 7, No 2 (2024): July 2024 How Does Social Media Contribute to Improve Business Performance for Streaming Service? Abstract  PDF
Lay Hong Tan, Anurag Hazarika, Nur Farah Alyaa Ahmad Tamizi, Nur Arniesya Ahmad Nazri, Nur Athirah Mat Fuzi, Pranjal Saxena, Nur Farhana Mohd Affandi
 
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