Vol 7, No 3 (2024)

November 2024

Table of Contents

Articles

The Role of Robotics-Driven Productivity, Profit, and Employee Satisfaction in Enhancing Sustainability in the Beverage Industry
Jimoh Adams Lukman, Zi Jian Oh, Muhammad Azim Akmal bin Johani, Muhammad Alimi bin Mohd Tarmizi, Muhammad Afiq Hakimie bin Ahmad Sobri, Muhammad Amar Basyir bin Sulaiman, Suryo Wirawan, Dhymas Pramana Wicaksana, Mikita Trusevich, Daisy Mui Hung Kee
PDF
299-315
The Influence of Viral Marketing and Influencer Marketing on Purchase Intention through a Skincare TikTok Account
Luthpiyah Juliandara, Ali Nur Hakiki, Kurniawati Mulyanti, Evi Mafriningsianti
PDF
316-338
The Effect of Influencer Marketing on Gen Z Purchasing Intentions in Emerging Economies
Ida Bagus Surya Dharma, Hengky Hengky, Lim Lee Ching, Lim Shi Ni, Lim Shu Zhen, Lim Zhi Yee, Nsobundu Ugochukwu Brayn, Sehrish Syed Ilyas, Kok Ban Teoh, Odebunmi Abayomi Tunde, Gai Sin Liem, Friday Ogbu Edeh, Rupesh Kumar Sinha
PDF
339-358
Navigating the Post-Pandemic Landscape: Challenges and Strategies of a Beverage Company
Boon Keong Teow, Rashmi Chaudhary, Nur Syafarina Binti Ani, Nur Izzatul Syazirah Binti Mohamed Nizam, Nur Qisha Atierah Binti Faridzail, Nur Safirah Binti Mohd Safari, Priyanshu Mittal, Daisy Mui Hung Kee
PDF
359-378
Factors Influencing Consumer Loyalty: A Study in the Tech Industry
Gan Kia Hui, Haslindar Ibrahim, Lee Sze Jie, Lee Xin Wen, Li Guowei, Li Baochen, Firanda Leiliya Putri, Fito Firman Syah, Somya Gupta
PDF
379-396
The Mediating Role of the TPB in the Relationship Between Entrepreneurship Education and Entrepreneurial Intention Among Indonesian Undergraduate Students
Novika Candra Astuti, Ismail Solihin
PDF
397-415
The Influence of Transformational Leadership and Organizational Culture on Employee Performance with Organizational Commitment as a Mediating Variable
I Wayan Oka Putra Suartama, I Gede Cahyadi Putra, Ni Made Dwi Puspitawati, I Nengah Suardhika
PDF
416-433
The Relationship Between Social Support, Academic Expectation, and Depression on Suicidal Intention Among Youth in Malaysia, India, and Indonesia
Lay Wei Teh, Hui Ting Tung, Qiu Pei Lim, Karisma Indira Salindeho, Iren Puasa Bataly, Nikhil Sudhakar Kokane, Kalahasthi Muni Manikanta Royal, Novita Grisia Rori
PDF
434-449
Understanding the University Students’ Outcome Expectations by Using a Professional Networking Site: The Theory of Social Cognitive
Siew Wei Jie, Siti Aisyah Binti Hazarinan, Siti Aisyah Binti Ramli, Siti Nur Aliah Binti Zaidan, Thoriq Luqmansyah, Ujvalkumar Rajendra Jadhav, Akchhay Kant Jha
PDF
450-467
Local Government Policy in the Marketing of Home Industry Products in Bumiharjo Village
Juliati Prihatini, Hasna Azmi Fadhilah, Achmad Bagas Pangestu, I Made Aldy Wijaya
PDF
468-482