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Vol 8, No 1 (2025): March 2025 The Key Success Factors in Marketing Strategy: A Case Study of a Global Food and Beverage Company Abstract  PDF
Kia Hui Gan, Hui Ling Lim, Wem Ney Chung, Li Yan Chow, Hui Sin Chua, Zhengyang Dai, Wei Ting Diong, A.J Ali, Daisy Mui Hung Kee
 
Vol 8, No 2 (2025): July 2025 Brand Awareness, Ethical Concerns, and Social Influence: Key Drivers of Boycotting Behavior Against NestlĂ© Abstract  PDF
Rosmelisa Yusof, Azura Abdullah Effendi, Nur Qistina Diyana Binti Abdul Majid, Nur Sazlein Binti Mohd Firdaus, Nur Syafiqah Binti Muhamad Shukri, Nur Syazwani Binti Mohd Hazry, Nurdania Delylah Binti Mohd Amin, Anees Janee Ali, Daisy Mui Hung Kee
 
Vol 7, No 2 (2024): July 2024 How Does Social Media Contribute to Improve Business Performance for Streaming Service? Abstract  PDF
Lay Hong Tan, Anurag Hazarika, Nur Farah Alyaa Ahmad Tamizi, Nur Arniesya Ahmad Nazri, Nur Athirah Mat Fuzi, Pranjal Saxena, Nur Farhana Mohd Affandi
 
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