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Vol 8, No 3 (2025): November 2025 The Role of Artificial Intelligence as a Mediator: Previous Psychological Factors and Purchase Intention Abstract  PDF
Niswatul Faizah, Kunti Sunaryo, Abdul Ghofar
 
Vol 7, No 3 (2024): November 2024 The Influence of Viral Marketing and Influencer Marketing on Purchase Intention through a Skincare TikTok Account Abstract  PDF
Luthpiyah Juliandara, Ali Nur Hakiki, Kurniawati Mulyanti, Evi Mafriningsianti
 
Vol 7, No 1 (2024): March 2024 Parasocial Interaction as a Mediator: Unraveling the Influence of Social Media Influencers on Purchase Intentions Abstract  PDF
Heru Tri Sutiono, Aruna Kintamani Hayumurti, Tugiyo Tugiyo, Sri Harjanti
 
Vol 9, No 2 (2026): July 2026 The Influence of Big Five Personality Traits on Online Purchase Intention Among University Students Using Lazada and Shopee Abstract  PDF
Siti Nur ’Aqilah Nazari, Siti Nur Dini Mohamad Shahrim, Siti Nur Inasya Muhe, Siti Nurhidayah Rosle, Aditya Aditya, Daisy Mui Hung Kee
 
Vol 9, No 1 (2026): March 2026 Click, Read, Buy: The Power of Online Reviews in Shaping Electronic Gadget Purchases on Shopee Abstract  PDF
Kia Hui Gan, Xiao Toing Hoo, Shin Heng, MengTing Hong, Xuan Wei Hoo, Srivastava Shivi, Daisy Mui Hung Kee
 
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