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Vol 7, No 3 (2024): November 2024 The Influence of Viral Marketing and Influencer Marketing on Purchase Intention through a Skincare TikTok Account Abstract  PDF
Luthpiyah Juliandara, Ali Nur Hakiki, Kurniawati Mulyanti, Evi Mafriningsianti
 
Vol 8, No 3 (2025): November 2025 The Role of Artificial Intelligence as a Mediator: Previous Psychological Factors and Purchase Intention Abstract  PDF
Niswatul Faizah, Kunti Sunaryo, Abdul Ghofar
 
Vol 7, No 1 (2024): March 2024 Parasocial Interaction as a Mediator: Unraveling the Influence of Social Media Influencers on Purchase Intentions Abstract  PDF
Heru Tri Sutiono, Aruna Kintamani Hayumurti, Tugiyo Tugiyo, Sri Harjanti
 
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