Strategy for Beef Cattle Agribusiness Development in North Sulawesi

Jolyanis Lainawa; Paulus Kindangen; Tri Oldi Rotinsulu; J.F. Alfa Tumbuan

doi:10.32535/ijabim.v4i1.377

Strategy for Beef Cattle Agribusiness Development in North Sulawesi

Jolyanis Lainawa, Paulus Kindangen, Tri Oldi Rotinsulu, J.F. Alfa Tumbuan

Abstract

The business of raising cattle in North Sulawesi is still carried out in traditionalextensive ways, because the main objective of farmers is to raise cattle only to be used as agricultural labor. As a result, the population and productivity of cattle in North Sulawesi are not well developed. Though the number of requests for beef consumption is very high, so that there is a gap between consumption needs and the availability of production.
For the development of the agribusiness system, the concept of development strategy is needed, so the purpose of this study is to find a model for agribusiness development of beef cattle in North Sulawesi.
The research method used is qualitative with a case study design. Data analysis is "four qualitative stages" and "strategy formulations" (EFE, IFE, SWOT, IE and QSPM).
Based on the results of analysis, beef cattle farms in North Sulawesi are in a growing and constructive position which has a high industrial attractiveness and has the potential to be developed towards a modern-intensive maintenance system, namely developing business with agribusiness system models (efficiency and market considerations) and farming systems / family system (consideration of traditional experience and quantity of available farmer resources).

Keywords

agribusiness, cattle, IFE, EFE, SWOT, IE and QSPM.

Full Text:

PDF

References

World Bank, (2011). North Sulawesi Province Public Finance Analysis 2011. Management Regional Finance and Development on Bumi Nyiur Melambai. Bank office The world of Jakarta. Indonesia Stock Exchange Building Tower II Lt. 12-13 Jln. Jenderal Sudirman, Kav. 52-53 Jakarta - 12190 Chauhan, S.K. (2014). "Fundamentals of Farm Business Management including Project Development Appraisal and Monitoring ". The Department of Agricultural Economics, Extension Education and Rural Sociology of Colonel of Agriculture, CSK HP Krishi Vishvavidyalaya, Palampur, 176 062. David, F.R. (2011). "Strategic Management. Concepts and Cases. Thirteenth Edition ". Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. David, F.R., and Forest R. David. (2015). "Strategic Management. Concepts and Cases. Fifteen Edition ". Pearson Education Limited edinburgh gate Harlow essex cM20 2JE England and associated companies throughout the world. Elly, F.H., Sinaga, B.M., Kuntjoro, S.U., and Nunung Kusnadi. (2008). "Development of People's Cattle Livestock Business Through Integration of Cattle-Plants in North Sulawesi". Journal of Agricultural Research and Development, Socio-Economic Department, Faculty of Animal Husbandry, Sam Ratulangi University Manado and Agricultural Economics Study Program, Postgraduate School, Bogor Agricultural University Grant, R.M. (2010). "Contemporary Strategy Analysis". â€“7th ed.p. cm. Set in 10 / 12pt Classical Garamond by Thomson Digital, India Printed in Spain by Grafos Sa, Barcelona. Hitt, M.A., Ireland, R.D., and Robert E. Hoskisson, (2009). Strategic Management: Competitiveness and Globalization (Concepts and Cases) ". Mason, OH 45040.USA. Hunger, J.D. and Wheelen, T.L. (2012). Strategic Management and Bussiness Policy: Toward Global Sustainability (13th Edition). New York: Pearson. Nurhayati, S. (2008), QSPM Approach as the Basics of Strategy Formulation Increased PAD in Batang, Central Java. Journal of Economic Development Vol. 9, No. 1, June 2008, p. 72 - 82 Oley, F., Salendu, A.H.S., Rundengan, M.L., and F.H. Elly. (2015). Development of Cattle Under Coconut Tree in Support Animal Competitiveness. Animal Husbandry Socio- Economic Department, Unsrat. R & D. pertanian. Salendu, A.H.S. (2011). "Insightful Local Cattle Development Environment in North Sulawesi ". Proceedings of the SNaPP 2011 in science, technology and health. Samin, M. (2012). Analysis of Factors Affecting Farmer Income Intensive and Traditional Beef Cattle Breeders in Pantai Cermin District and Serba Jadi District. Thesis. USU Faculty of Agriculture. North Sumatra. Soekartawi, (2007). e-Agribusiness: Theory and Application. Application National Seminar Information Technology 2007 (SNATI 2007). Brawijaya University Malang and Jakarta Ministry of National Education

Suresti, A and R. Wati, (2012). "Cow Farm Business Development Strategy Cut in the South Coastal District ". Indonesian Animal Husbandry Journal, Vol. 14 (1) -February 2012. Suryana, (2008). "Development of Oriented Beef Cattle Business Agribusiness with Partnership Patterns. South Kalimantan Agricultural Technology Research Institute ". Journal of Agricultural Research, 28 (1), 2009.

DOI: https://doi.org/10.32535/ijabim.v4i1.377