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Vol 10, No 3 (2025): December 2025 Examining the Impact of Generative AI Content on Impulse Buying Behavior in Social Commerce Abstract  PDF
Huang XiaoFeng, Anton Wachidin Widjaja
 
Vol 10, No 3 (2025): December 2025 Consumer Attitude and Intention Toward AI-Based Smart Ordering and Delivery Systems in the Fast-Food Industry Abstract  PDF
Azura Abdullah Effendi, Tek Yew Lew, Wei Ning Ooi, Soak Suan P’ng, Mei Shan Poh, Puteri Balqis Binti Hamizan, Arun Singh Tomar, Daisy Mui Hung Kee
 
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