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Vol 9, No 2 (2024): August 2024 The Influence of Social Media Influencer Endorsement on Purchase Intention with the Mediating Roles of Parasocial Interaction and Possession Envy Abstract  PDF
Nessa Mathea, Dwinita Laksmidewi
 
Vol 5, No 2 (2020): August 2020 The Impact of Green Product Innovation, Green Perceived Quality to Purchase Intention Moderated by Lifestyle on Stainless Steel Straw Abstract  PDF
Lily Suhaily, Syarief Darmoyo, Sinta Boentoro, Eleonaora Anasthashia
 
Vol 9, No 3 (2024): December 2024 How Brand Vibes, Stellar Service, and Prime Location Fuel WOM (Word of Mouth) and Drive Bookings in the Hotel Industry Abstract  PDF
Di-An Guevarra San Diego, Zazli Lily Wisker
 
Vol 4, No 1 (2019): April 2019 The Antecedents of Consumption Value and Its Impact on Customer Behavior; a Study of Batik Cloth on Non-Javanese Indonesian Millennials Abstract  PDF
Ferdi Antonio, Putri Astika
 
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