The Impact of AirAsiaâ€™s E-Commerce Websites on Its Consumer Buying Behavior

Padmalini Singh; Dilip. D; Goh Kai Wen; Daisy Mui Hung Kee; Go Sin Yee; Lee Chiew Ying; Fong Kai Ling; Mohammed Shammas; Gerald Reynaldo Tandra; Liem Gai Sin

doi:10.32535/ijthap.v4i1.1019

The Impact of AirAsiaâ€™s E-Commerce Websites on Its Consumer Buying Behavior

Padmalini Singh, Dilip. D, Goh Kai Wen, Daisy Mui Hung Kee, Go Sin Yee, Lee Chiew Ying, Fong Kai Ling, Mohammed Shammas, Gerald Reynaldo Tandra, Liem Gai Sin

Abstract

The purpose of this study is to examine the impact of e-commerce websites on consumerâ€™s buying behavior of AirAsia and to provide suggestions to AirAsia to improve its consumerâ€™s shopping experience on its e-commerce website. This research applied qualitative methodology by interviews. It will provide the company with additional understanding about the impact of e-commerce websites on consumerâ€™s buying behavior and the effective suggestions provided are highly practicable for the company. It is necessary for AirAsia to understand their consumerâ€™s buying behavior to improve the companyâ€™s performance. Thus, AirAsia needs to put some effort into the research of consumerâ€™s buying behavior and constantly improve its consumerâ€™s shopping experience.

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DOI: https://doi.org/10.32535/ijthap.v4i1.1019