International Journal of Tourism and Hospitality in Asia Pasific

International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) is an academic, interdisciplinary, and peer-reviewed publication (Print ISSN: 2685-8800 and Online ISSN: 2654-7945) on Association of International Business and Professional Management published in Indonesia. The journal is an open access journal and published quarterly.

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners.

The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.

 


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IMPORTANT DATE

Schedule of publication in IJTHAP (20 February )

Manuscript submitted:20 December
Manuscript revised: 10 January
Accepted for publication:20 January

Schedule of publication in IJTHAP (20 June)

Manuscript submitted:20 April
Manuscript revised: 10 May
Accepted for publication:20 May

Schedule of publication in IJTHAP (20 October)

Manuscript submitted:20 August
Manuscript revised: 10 September
Accepted for publication:20 September

 

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Vol 8, No 1 (2025): February 2025

Table of Contents

Articles

ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN THE MANAGEMENT OF SITU LEUTIK TOURIST ATTRACTION BY THE DISPORTA OF BANJAR CITY GOVERNMENT IN CIBEUREUM VILLAGE, BANJAR DISTRICT
Nyi Raden Ruyani, Lia Muliawaty, Fitri Farizah, M. Yusuf Ibrahim
PDF
1-18
Integrated Tourism Development Strategy Model In Increasing PAD And Community Economy In Southeast Sulawesi Province
Muh. Nur, Sahbin Barqi, Andi M. Budihard, Asraf Asraf, Kusman Paluala
PDF
19-38
Strategic Marketing In The Development Of The Tourism Economy: Meleura Beach
La Ode Andi Hermawan, Usman Rianse, Wade Rahma Batin, Muhammad Suriyadarman Rianse, Ahmad Ridwan, Sarman Sarman, La Ode Muhammad Misran Jumadi Suha
PDF
39-59
Traditional Myth and Culture Tourism in Bali
IGAO Mahagangga, Agung Suryawan Wiranatha, I Nyoman Sunarta, I Putu Anom
PDF
60-79
Optimizing Local Potential Through Innovation and Product Diversification: Efforts of the Department of Industry, Trade, Energy and Mineral Resources to Improve the Welfare of Micro-Industry Business Actors from Leather in Sukaregang Kota Wetan Village Garut Kota District Garut Regency, West Java
Juliati Prihatini, I Made Aldy Wijaya
PDF
80-95
Digital business transformation and business resilience: Moderating role of perceived organisational support in the hospitality emerging business economy
Friday Ogbu Edeh, Neji Desmond Oben, Blessing Friday Edeh, Lilian Asinai, Kibuuka Muhammad
PDF
96-116
From Bean to Brand: Decoding the Mechanisms of Trust and Engagement in Generation Z's Purchase Decisions
Kun Peng Xia, Yong Yu Lee, Kong Miu Ling Kimberley, Mei Yee Kong, Su Hua Khor, Jia Xian Kong, Kirrthana A/P Ramachandran, Shravan Kumar, Anees Janee Ali, Daisy Mui Hung Kee
PDF
117-131
Consumer-Driven Growth: Analyzing the Relationship Between Brand Loyalty and Consumer Behavior From MIXUE
Gan Kia Hui, Lay Hong Tan, Qi Zhang, Jia Hui Zhang, Shu Kun Zhang, Ke Xian Zhao, Daisy Mui Hung Kee
PDF
132-145
A Case Study of The Factors That Affect Consumer Behaviour in Uniqlo
Tan Lay Hong, Paul Dung Gadi, Syaza Udaimatunnur Safa Binti Ridzal Hef, Syed Isyraf Muzammil Bin Syed Hidzir, Tan Chia Joe, Tan Chia Yan, Tan Eiwins, A. J. Ali, Daisy Mui Hung Kee
PDF
146-159
The Factors of Influencing the Degree of Digitalization: A Case Study of KPMG in Malaysia
Paul Dung Gadi, Ng Wei Chien, Yong Qian Hui, Yeap Zheng Hong, Yin Hang, Yong Hui Jia, Zhang Bai Hao, A. J. Ali, Daisy Mui Hung Kee
PDF
160-178