How Grab Becomes One of the Greatest Start-ups in South-East Asia

Daisy Mui Hung Kee; Syahidatul Aâ€™fifah Mohd Rusdi; Siti Sarah Mokhtar; Siti Aisyah Muhamad Ridzuan; Siti Aishah Amni Abdullah

doi:10.32535/ijthap.v4i1.1023

How Grab Becomes One of the Greatest Start-ups in South-East Asia

Daisy Mui Hung Kee, Syahidatul Aâ€™fifah Mohd Rusdi, Siti Sarah Mokhtar, Siti Aisyah Muhamad Ridzuan, Siti Aishah Amni Abdullah

Abstract

Headquartered in Singapore, Grab is a multinational ride-hailing company in Southeast Asia. Grab's service has been classified by the Department of Transportation and Communications (DOTC) under what they defined as Transportation Network Company (TNC). They use cloud-based mobile technology to provide ride-hailing and logistics, food delivery, paying bills, and others. The study aims to analyze how Grab becomes one of the greatest start-ups in South-East Asia. This study began with gathering information about Grab's factors in start-ups while operating towards their mission. Grab's mission is to solve people's problems to drive Southeast Asia forward and deliver a positive social impact for hundreds of millions of people. Grab has served helpful services for users as they had mastered the super apps.

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DOI: https://doi.org/10.32535/ijthap.v4i1.1023