A Case Study on Key Success Factors of Garuda Indonesia Airlines

Varsha Ganatra; Rupesh Sinha; Pooja Chawla; Tan Chi Yi; Daisy Mui Hung Kee; Neng Mei Fei; Law Sin Leng; Foung Hann Hui; Reinaldo Gerald Sentosa; Liem Gai Sin; Apurv Gupta; Rudresh Pandey

doi:10.32535/ijthap.v4i1.1024

A Case Study on Key Success Factors of Garuda Indonesia Airlines

Varsha Ganatra, Rupesh Sinha, Pooja Chawla, Tan Chi Yi, Daisy Mui Hung Kee, Neng Mei Fei, Law Sin Leng, Foung Hann Hui, Reinaldo Gerald Sentosa, Liem Gai Sin, Apurv Gupta, Rudresh Pandey

Abstract

The airline industry plays a vital role in stimulating social, and economic development. Thus, Garuda Indonesia implements various strategies and promotions to face the fast-changing pricing condition and the fierce competitive condition in the local and international markets. This study aims to systematically describe the characteristics of the factors improving Garuda Indonesia Airlineâ€™s profitability for its further opportunity exploration and to establish some limitations it is currently facing. To understand how they fully work and to provide more suggestions for the improvements of its overall operational activities, some data will be collected and analyzed.

Full Text:

PDF

References

Brook, E. (1996). Indonesia's aviation dreams; The fast track to pilot heaven. Retrieved from http://www.fundinguniverse.com/company-histories/garuda-indonesia-history/

Bryman, A., & Bell, E. (2007). Business research methods. Oxford: Oxford University Press. Retrieved from https://www.worldcat.org/title/business-research-methods/oclc/450341570

Desphande, A., Kee, D. M. H., Shankar, D., Segi, S., Charles, E. A., Parameswaran, K., & Vellmuragan, M. (2020). Influence of strategic branding in soft drink market in Indian and Malaysian context: Study on Coca Cola to remain Top of the Mind Brand (TOMB). Asia Pacific Journal of Management and Education, 3(1), 82-93.

Donnan, S. (2003). Bare bones carriers take toll on Garuda. London: Financial Times.

Garuda Indonesia Airlines (2020a). Operational policy. Retrieved from https://www.garuda-indonesia.com/id/en/news-and-events/garuda-indonesia-gunakan-alat-pelindung-diri-bagi-awak-kabin

Garuda Indonesia Airlines (2020b). Premium service. Retrieved from https://www.garuda-indonesia.com/id/en/garuda-indonesia-experience/on-ground/premium-service/index

Garuda Indonesia Airlines (2020c). Corporate business subsidiaries. Retrieved from: https://www.garuda-indonesia.com/cn/cn/partner/corporate-partners/business-subsidiaries/business-subsidiaries/subsidiaries

IATA. (2020). Recovery delayed as international travel remains locked down. Retrieved from https://www.iata.org/en/pressroom/pr/2020-07-28-02/

Iswari, W. T. (2020). Pengaruh strategi marketing communication terhadap brand image PT Tokopedia. Translitera: Jurnal Kajian Komunikasi Dan Studi Media, 9(2), 24-34. doi:10.35457/translitera.v9i2.978

Lestari, C. D., Husnun, L., Rafi, S., & Indah S. N. (2018). A competitive analysis of airline industry in Indonesia regarding Asean Open Skies Policy case study : Garuda Indonesia Airlines. Proceedings of the Conference on Global Research on Sustainable Transport (GROST 2017). doi:10.2991/grost-17.2018.37

Munir, N. S., Prasetyo, A., & Kurnia, P. (2011). Garuda Indonesia. Emerald Emerging Markets Case Studies, 1(1), 1-33.

Muslim, E., & Qurâ€™anis, R. (2017). Strategy to increase customerâ€™s purchase intention on Garuda Indonesiaâ€™s international flights based on brand Equity Factors. Jurnal Manajemen Teknologi, 16(2), 124-140.

Putra, A. M., & Kusumastuti, R. D. (2019). Forecasting airline passenger demand for the long-haul route: The case of Garuda Indonesia. Proceedings of the 2nd International Conference on Inclusive Business in the Changing World. doi:10.5220/0008433305300537

Saunders, M., Lewis, P., & Thornhill, A. (2007). Research method for business students (5th ed.). Forth Harlow, England: FT Prentice Hall.

Sammut-Bonnici, T., & Galea, D. (2015). PEST analysis. Wiley Encyclopedia of Management. 1-1.

Tesoro, J. M. (2020). War of the Sparrows: Indonesia's new airlines fight flag carrier Garuda--and each other. Retrieved from https://www.referenceforbusiness.com/history2/52/Garuda-Indonesia.html

TTS. (2014). Quick overview on how low-cost carrier works. Retrieved from https://www.tts.com/blog/quick-overview-of-how-the-low-cost-carriers-work/

Wigdortz, B. (1998). Garuda Indonesia attempts to recover. Retrieved from https://wigdortz.tripod.com/garuda.html

DOI: https://doi.org/10.32535/ijthap.v4i1.1024

Refbacks

There are currently no refbacks.

Copyright (c) 2021 Varsha Ganatra, Rupesh Sinha, Pooja Chawla, Tan Chi Yi, Daisy Mui Hung Kee, Neng Mei Fei, Law Sin Leng, Foung Hann Hui, Reinaldo Gerald Sentosa, Liem Gai Sin, Apurv Gupta, Rudresh Pandey