Case GRAB

Afiqah Dania Ezzatul; Daisy Mui Hung Kee; HÃ¤mÃ¤lÃ¤inen Tuovi; Nurul Aqilah Dewi Binti Roslan; Saussez Charlotte

doi:10.32535/ijthap.v2i2.529

Case GRAB

Afiqah Dania Ezzatul, Daisy Mui Hung Kee, HÃ¤mÃ¤lÃ¤inen Tuovi, Nurul Aqilah Dewi Binti Roslan, Saussez Charlotte

Abstract

Grab is the leader of taxi transportation today in Southeast Asia, but how can it stay leader in the years to come? This paper is a research work about Grab company from past, present and future. From Grab creation in 2012 till today the companyâ€™s shape has changed a lot. Since the moment Grab bought Uberâ€™s Southeast Asia operations, the ride-hailing app has always been first transport company in Malaysia and many other southern Asian countries. Grab success is mainly due to the fact that the company is always able to jump on to new market opportunities and always seeking for improvement. After telling more about Grabâ€™s history and way of functioning, we focus on two main propositions of improvement: Rent-ACar, and Green Grab. This research works also as a guideline for Grabâ€™s CEO on what to do in the future for his business to stay competitive.

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DOI: https://doi.org/10.32535/ijthap.v2i2.529