About IJTHAP
The International Journal of Tourism and Hospitality in Asia Pacific (IJTHAP) is an academic, interdisciplinary, and peer-reviewed publication (Print ISSN: 2685-8800 and Online ISSN: 2654-7945) under the Association of International Business and Professional Management, published in Indonesia. This open-access journal is published quarterly. IJTHAP aims to advance theoretical development in hospitality and tourism. To encourage innovation and the dissemination of fresh ideas, the journal also welcomes conceptual research, book reviews, and reflective essays by hospitality practitioners.
The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, providing both authors and readers with academic rigor and opportunities for professional development. The journal also fosters a global community of professionals and experts in the field.

Why Publish with IJTHAP?
At IJTHAP, we are dedicated to advancing scholarly discourse in tourism and hospitality. Our journal provides a rigorous yet inclusive platform for researchers and practitioners to present insights that are both theoretically rich and practically meaningful. We offer:
- Global Visibility: As an open-access journal, IJTHAP ensures that your research is accessible to a wide international audience, amplifying its reach and impact.
- Interdisciplinary Integration: We embrace diverse perspectives across tourism, hospitality, sustainability, cultural studies, and service management, fostering rich cross-disciplinary dialogue.
- Real-World Relevance: IJTHAP values research that not only contributes to academic theory but also addresses emerging trends, policies, and industry challenges in the tourism and hospitality sector.
Who Should Read IJTHAP?
IJTHAP serves as a critical resource for a diverse readership invested in the development of tourism and hospitality knowledge. Our readers include:
- Academics and researchers seeking the latest empirical and conceptual findings in hospitality, tourism, and sustainable travel studies
- Industry professionals aiming to apply research insights into strategic and operational improvements in tourism and hospitality sectors
- Policy advisors and government agencies involved in tourism development, cultural preservation, and destination governance
- Educators and students in tourism management and hospitality programs looking for authoritative and accessible academic sources
Join Us
Whether you are an academic, a tourism expert, or a policy practitioner, we welcome your contributions to IJTHAP. Join our community of scholars and professionals who are shaping the future of sustainable tourism, hospitality innovation, and cross-cultural destination management.
Editorial

Ira Kristiana
Editor-in-Chief
As the Editor-in-Chief of the International Journal of Tourism and Hospitality in Asia Pacific (IJTHAP), I am pleased to welcome you to a platform that values academic rigor, critical dialogue, and transformative ideas in the fields of tourism and hospitality.
IJTHAP is committed to publishing works that go beyond traditional paradigms, embracing sustainability, inclusivity, and global perspectives. We invite scholars and practitioners to join our mission in reshaping the discourse on travel, culture, and hospitality in Asia Pacific and beyond.
Publication Frequency
The International Journal of Tourism and Hospitality in Asia Pacific (IJTHAP) is published three times a year in February, June, and October. Each issue presents peer-reviewed scholarly works that reflect emerging trends and innovations in the global tourism and hospitality industries.
Publication
Publication
Publication
Vol 9, No 2 (2026): June 2026
Table of Contents
Articles
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Gan Kia Hui, Oh Zi Jian, Kiara Wong Mann Mann, Khor Yong Wen, Kong Yi Wen, Kua Zi Jian, Pratibha Vishnoi, Daisy Mui Hung Kee
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190-207
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Kok Ban Teoh, Wang YongDuo, Wang QiMei, Wang Yang, Wang YiLing, PRIYA SETH, ANWESHA HAZARIKA, Daisy Mui Hung Kee
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208-227
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Yee Huei Lok, Lay Hong Tan, Ranjith PV, Kishan Singh Rathore, Pui Zhi Cheong, Kah Song Chew, Wei Yi Chew, Jia Sheng Chia, Anas Anas, Pratishthit Chauhan, Daisy Mui Hung Kee
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228-246
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Zi Jian Oh, Dung Gadi Paul, Sharma Brahmmanand, Ping Chuan Lai, Dor Wey Lam, Chia Yin Lee, Long Zheng Lee, Dubey Medha, Daisy Mui Hung Kee
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247-265
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Haslindar Ibrahim, Rudresh Pandey, Hor Xin Pang, Yibo Peng, Shi Ling Pung, Puteri Nabila Asyhah Roslan, Somya Srivastava
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266-281
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Odebunmi Abayomi Tunde, Brahmmanand Sharma, Xue Er Liew, Jia Suen Lew, Wen Jing Li, Lun Kai Liang, Aisha Gupta, Mohini Singh Bhadouria, Daisy Mui Hung Kee
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282-300
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Haslindar Ibrahim, Sir Urfey Muhammad Norazmi, Shi Kunzhi, Siti Farhana Mohd Sa’ad, Siti Norsyahwanie Mohammad Ridzuan Itam, Anant Asthana, Paridhi Gehi, Daisy Mui Hung Kee
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301-314
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Haslindar Ibrahim, Rudresh Pandey, Nurul Afiqah binti Yusoff, Nurul Anis Ezaty binti Hashim, Nurul Atirah binti Yunus, Nurul Aziera binti Katan, Daisy Mui Hung Kee
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315-329
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Teow Boon Keong, Ooi Lyn Liq, Nur Nazihah Binti Mohd Rodzi, Nur Irdhila Binti Mohd Zaki, Nur Natasha Binti Mohd Azlan, Nur Jannah Binti Abdul Manap, Daisy Mui Hung Kee
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330-345
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Oh Zi Jian, Nur Eidra Nabila binti Zukarnai, Nur Farah Husna binti Mohd Fauzi, Nur Fatin Hidayah binti Mohamad Fuzi, Nur Huwaidah binti Abdul Khalid, Keshav Maheshwari
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346-364
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