Key Variables on Property Marketing in Bali: Application of Micmac Method

Gde Bagus Brahma Putra; I Wayan Priyana Agus Sudharma; Dian Ayu Rahmadani

doi:10.32535/apjme.v3i1.741

Key Variables on Property Marketing in Bali: Application of Micmac Method

Gde Bagus Brahma Putra, I Wayan Priyana Agus Sudharma, Dian Ayu Rahmadani

Abstract

Bali as a tourism area has its own charm and positive economic potential for the property business. Organizational and management aspects are needed to determine business strategies. This certainly affects the decision for investors in investing in the property sector that is most popular. This study seeks to analyze the key variables that affect the development of the property business in Bali in the long run. MICMAC (Matrix of Cross Impact Multiplications Applied to a Classification) is used to identify variables that influence the sustainability of property marketing in Bali.

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DOI: https://doi.org/10.32535/apjme.v3i1.741