The Survival of Airasia During the Covid-19 Pandemic

L. Sudershan Reddy; Ranjith P V; Yu Cing Lim; Daisy Mui Hung Kee; Wen Ting Loo; Keng Tyng Cheah; Shuet Yee Mak

doi:10.32535/ijthap.v4i2.1058

The Survival of Airasia During the Covid-19 Pandemic

L. Sudershan Reddy, Ranjith P V, Yu Cing Lim, Daisy Mui Hung Kee, Wen Ting Loo, Keng Tyng Cheah, Shuet Yee Mak

Abstract

This research is to investigate the survival of AirAsia during the pandemic Covid-19. The findings will show how AirAsia faced challenges during the pandemic and ways to overcome them. This research underlined the challenges faced by AirAsia such as flight cancellation, decrease in demand, loss of new customers, and paying huge amounts of refunds. AirAsia used several ways such as controlling the operational cost, exploring new business, carrying out promotions, and applying for bank loans and weighing proposals. As a result, AirAsiaâ€™s financial problems would be solved by reducing operational costs and increasing the profit from other businesses.

Full Text:

PDF

References

Agrawal, A. (2020). Sustainability of airlines in India with Covid-19: Challenges ahead and possible way-outs. Journal of Revenue and Pricing Management, 1-16. doi:10.1057/s41272-020-00257-z

Ahmad & Neal. (2006). AirAsia: The sky's the limit. Asian Journal of Management Cases, 3(1), 25-50.

AirAsia.com. (2020, April 27). Covid-19: Flying safe with AirAsia. Retrieved from https://newsroom.airasia.com/news/2020/4/27/covid-19-flying-safe-with-airasia-safety-measures-airasia-implements-on-ground-and-in-flight

Alrawi, M. (2020, August 27). AirAsiaâ€™s Tony Fernandes: We will come out of pandemic much stronger than before. Retrieved from https://www.thenationalnews.com/business/aviation/airasia-s-tony-fernandes-we-will-come-out-of-pandemic-much-stronger-than-before-1.1068855

Amankwah-Amoah. J. (2020). Note: Mayday, mayday, mayday! Responding to environmental shocks: Insights on global airlinesâ€™ responses to COVID-19. Transportation Research Part E: Logistics and Transportation Review, 143, 1-9.

Amiruddin, N. H. (2013). Price, service quality and customer loyalty: a case of Air Asia. South East Asian Journal of Contemporary Business, Economics and Law (SEAJBEL), 2(1), 34-35.

Bernama. (2020, Oct 9). AirAsia confirms layoffs. Retrieved from https://www.nst.com.my/news/nation/2020/10/631023/airasia-confirms-layoffs

Bloomberg. (2020, April 15). Covid-19: AirAsia, like other low-cost airlines, fighting for survival. Retrieved from https://www.nst.com.my/news/nation/2020/04/584511/covid-19-airasia-other-low-cost-airlines-fighting-survival

catatanraufmendunia. (2009, Aug 31). The AirAsia company strategic management: How AirAsia can be a leader in the lowest cost carrier in the airplane industry [Web log post]. Retrieved from https://itsaboutmymot.wordpress.com/2009/08/31/the-airasia-company-strategic-management-%E2%80%9C-how-airasia-can-be-a-leader-in-the-lowest-cost-carrier-in-the-airplane-industry%E2%80%9D/

Chung, C. (2019, June 19). AirAsia crowned worldâ€™s best again. Retrieved from https://www.thestar.com.my/news/nation/2019/06/19/airasia-crowned-worlds-best-again

Cirium. (2020, June 5). AirAsia evaluating proposals to raise capital. Retireved from ttps://www.flightglobal.com/airlines/airasia-evaluating-proposals-to-raise-capital/138701.article

Fickry, A., Kee, D. M. H., Sallehuddin, M., Nabila, N., & Nuraishah, S. (2020). Leadership and organizational success: A study of AirAsia. Advances in Global Economic and Business Journal, 1(1), 12-25.

Foo, L. P., Chin, M. Y., Tan, K. L., & Phuah, K. T. (2020).The impact of COVID-19 on tourism industry in Malaysia. Current Issues in Tourism, 1-6. doi:10.1080/13683500.2020.1777951.

Hassan, H. (2020, Oct 10). AirAsia, AirAsia X laid off 10% out of 24,000 employees due to Covid-19. Retrieved from https://www.therakyatpost.com/2020/10/10/airasia-airasia-x-laid-off-24000-employees-due-to-covid-19/

Irdina., Kee, D. M. H., Reddy, V., Izzati, Z., Sri, K., Perez, M. G., . . . Pandey, R. (2020). AirAsiaâ€™s efforts in maintaining good workplace environment for its employees during Covid-19. International Journal of Tourism and Hospitality in Asia Pasific, 3(3), 22-32.

Mamrina, Y., Kee, D. M. H., Tursynbay, A., Jayagopal, D. A/P., Athiyah H. A. B. M., & Muhamach, R. (2020). A case study on critical success factors of AirAsia. International Journal of Tourism and Hospitality in Asia Pasific, 3(1), 77-88.

Man, M. K., & Justine, J. B. (2005). AirAsia In the Malaysian domestic airline market: Empirical analysis of strategy. International Business & Economics Research Journal, 4(12), 53-64.

Ming, J. (2018, March 2). AirAsia- â€œNow everyone can flyâ€ [Web log post]. Retrieved from https://modernbuyerbehaviour.wordpress.com/2018/03/02/airasia-now-everyone-can-fly/

Ong, W. L., & Tan, A. K. G. (2010). A note on the determinants of airline choice: The case of AirAsia and Malaysia Airlines. Journal of Air Transport Management, 16(4), 209-212.

Poon, T, S-C., & Waring, P. (2010). The lowest of low-cost carriers: the case of AirAsia, The International Journal of Human Resource Management, 21(2), 197-213.

Ricart, J. E., & Wang, D. (2006). Now everyone can fly: Air Asia. Asian Journal of Management Cases, 2(2), 231-255.

Sarker, M. S., & Islam, R. (2013). Competitive market of air industry and competitive advantages for customer satisfaction through pricing strategy of Air-Asia. Journal of Applied Sciences Research, 9(4), 2505-2512.

TheStar. (2020, July 20). AirAsia offers 50% discount for returning fare. Retrieved from https://www.thestar.com.my/business/business-news/2020/07/20/airasia-offers-50-discount-for-returning-fare

Yusof, A. (2020, April 6). Khazanah committed to support Malaysia Airlines. Retrieved from https://www.nst.com.my/business/2020/04/581692/khazanah-committed-support-malaysia-airlines

DOI: https://doi.org/10.32535/ijthap.v4i2.1058