Analysis of Stakeholder Attitudes toward Sustainable Tourism Development of Lake Toba Area
Abstract
tourism development in Lake Toba, Indonesia. The indicators used to measure
stakeholder’s attitude were adopted from the United Nations World Tourism Organization
and grouped into the human system and ecosystem categories. A total of 361
questionnaires were collected from several stakeholders of Lake Toba tourism.
Stakeholders’ attitudes were analyzed by multiplying their level of trust in their level of
importance to the tourism development indicators. The gap between trust and
importance will be mapped on the importance-performance analysis diagram. The
analysis indicated that the stakeholders' attitude is generally optimistic about the tourism
development in Lake Toba. However, the level of optimism varies among stakeholders.
Tourism entrepreneurs and workers have the lowest attitude value compared to local
people and tourists. Also, stakeholders which have low income or whose income partly
or most comes from the tourism industry or live in the Lake Toba Area are those in the
key priority to consider. They provide the lowest level of trust but provide the highest
level of importance in development. Decision-makers must give a more serious approach
to these stakeholders to get maximum support.
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DOI: https://doi.org/10.32535/ijthap.v4i3.1195
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International Journal of Tourism and Hospitality in Asia Pacific (IJTHAP)
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