Consumersâ€™ Satisfaction Toward McDonaldâ€™s during Covid-19 Pandemic in Malaysia

Nur Ain Nabilah; Nur Alyaa Atiqah; Nur Alia Najwa; Nur Aliah Zulaika; Julia Kasih

doi:10.32535/ijthap.v5i2.1582

Consumersâ€™ Satisfaction Toward McDonaldâ€™s during Covid-19 Pandemic in Malaysia

Nur Ain Nabilah, Nur Alyaa Atiqah, Nur Alia Najwa, Nur Aliah Zulaika, Julia Kasih

Abstract

The purpose of this research was to find out the consumersâ€™ satisfaction towards McDonaldâ€™s during the Covid-19 Pandemic in Malaysia based on their service through dine-in, drive-thru, McDonaldâ€™s delivery, application, staff, and the food that McDonaldâ€™s served to customers. The majority of the information for this study came from the internet. To gain a better knowledge of the study's issue, we looked at a variety of literature reviews, publications, websites, online journals, and paper analyses. As a result, the majority of the customers were satisfied when they dined at McDonaldâ€™s because of the environment and the good service from the staff. Most of them are also satisfied using the drive-thru and the delivery that has been provided by McDonaldâ€™s because both of them were convenient to use especially during pandemic. Customers are also satisfied using McDonaldâ€™s application because there are plenty of offers from McDonaldâ€™s for the user. Because of the minority of customers who are dissatisfied with the delivery that have been provided from McDonaldâ€™s, the strategy to overcome this problem is to increase the number of delivery points nationwide and make more social media engagement to improve the way how to promote McDonaldâ€™s in the future.Â

Keywords: Convenient, Covid-19, Customers, Environment, Satisfaction,Â Social Media.

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DOI: https://doi.org/10.32535/ijthap.v5i2.1582