Contributing Factors to Customers Loyalty in Gadgets A Study on Apple Brand
Abstract
This research examines why most students prefer Apple products in their daily lives. This research will also examine customer satisfaction, product quality, and other aspects and attitudes that impact customers' loyalty to Apple products. The data was acquired through monitoring and surveying students at University Sains Malaysia. This paper's analysis approach compares theory to observation and survey data.
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PDFDOI: https://doi.org/10.32535/ijthap.v6i2.2344
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Copyright (c) 2023 Rosmelia Yusof, Lok Yee Huei, Nur Aisya Adnan, Nur Aliah Ilyana Jefry, Nur Aliana Sofea Syuhaimi, Nur Alieza Natasha Marzuki, Nilna Iffa Afifatia Fasya, Naura Nuhaa Tsabita

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International Journal of Tourism and Hospitality in Asia Pacific (IJTHAP)
ISSN 2685-8800 (Print) | ISSN 2654-7945 (Online)
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International Journal of Tourism and Hospitality in Asia Pacific (IJTHAP) is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License .