Vol 9, No 2 (2026)

June 2026

Table of Contents

Articles

The Impact of In-Store Dining Experience on Brand Attraction and Customer Loyalty: Evidence from IKEA
Gan Kia Hui, Oh Zi Jian, Kiara Wong Mann Mann, Khor Yong Wen, Kong Yi Wen, Kua Zi Jian, Pratibha Vishnoi, Daisy Mui Hung Kee
PDF
190-207
The Influence of Service Quality and Employee Personality on Customer Loyalty in Haidilao Malaysia
Kok Ban Teoh, Wang YongDuo, Wang QiMei, Wang Yang, Wang YiLing, PRIYA SETH, ANWESHA HAZARIKA, Daisy Mui Hung Kee
PDF
208-227
Examining the Key Drivers of Customer Loyalty in the Coffee Retail Industry: Evidence from Starbucks Customers
Yee Huei Lok, Lay Hong Tan, Ranjith PV, Kishan Singh Rathore, Pui Zhi Cheong, Kah Song Chew, Wei Yi Chew, Jia Sheng Chia, Anas Anas, Pratishthit Chauhan, Daisy Mui Hung Kee
PDF
228-246
Building Digital Trust in E-Commerce: An Analysis of Factors Influencing Customer Expectations Towards Shopee Purchases in Malaysia
Zi Jian Oh, Dung Gadi Paul, Sharma Brahmmanand, Ping Chuan Lai, Dor Wey Lam, Chia Yin Lee, Long Zheng Lee, Dubey Medha, Daisy Mui Hung Kee
PDF
247-265
Determinants of Customer Satisfaction toward Shopee: A Case Study In Malaysia
Haslindar Ibrahim, Rudresh Pandey, Hor Xin Pang, Yibo Peng, Shi Ling Pung, Puteri Nabila Asyhah Roslan, Somya Srivastava
PDF
266-281
From Craving to Convenience: Factors Influencing Customer Online Purchase Decisions in Lazada Malaysia
Odebunmi Abayomi Tunde, Brahmmanand Sharma, Xue Er Liew, Jia Suen Lew, Wen Jing Li, Lun Kai Liang, Aisha Gupta, Mohini Singh Bhadouria, Daisy Mui Hung Kee
PDF
282-300
Beyond the Cup: Branding, Trust and Loyalty and the Power of Customer Satisfaction: A Study of Tealive
Haslindar Ibrahim, Sir Urfey Muhammad Norazmi, Shi Kunzhi, Siti Farhana Mohd Sa’ad, Siti Norsyahwanie Mohammad Ridzuan Itam, Anant Asthana, Paridhi Gehi, Daisy Mui Hung Kee
PDF
301-314
Factors Influencing Customer Satisfaction: A Case Study of Shopee Malaysia
Haslindar Ibrahim, Rudresh Pandey, Nurul Afiqah binti Yusoff, Nurul Anis Ezaty binti Hashim, Nurul Atirah binti Yunus, Nurul Aziera binti Katan, Daisy Mui Hung Kee
PDF
315-329
Exploring the Impact of Driver Behavior on Customer Trust: A Study of Ride-Hailing Services in Malaysia
Teow Boon Keong, Ooi Lyn Liq, Nur Nazihah Binti Mohd Rodzi, Nur Irdhila Binti Mohd Zaki, Nur Natasha Binti Mohd Azlan, Nur Jannah Binti Abdul Manap, Daisy Mui Hung Kee
PDF
330-345
Customer Satisfaction and Loyalty toward COWAY’s Product and Service Ecosystem in Malaysia
Oh Zi Jian, Nur Eidra Nabila binti Zukarnai, Nur Farah Husna binti Mohd Fauzi, Nur Fatin Hidayah binti Mohamad Fuzi, Nur Huwaidah binti Abdul Khalid, Keshav Maheshwari
PDF
346-364