Navigating the Post-Pandemic Landscape: Challenges and Strategies of a Beverage Company

Boon Keong Teow; Rashmi Chaudhary; Nur Syafarina Binti Ani; Nur Izzatul Syazirah Binti Mohamed Nizam; Nur Qisha Atierah Binti Faridzail; Nur Safirah Binti Mohd Safari; Priyanshu Mittal; Daisy Mui Hung Kee

doi:10.32535/apjme.v7i3.3542

Navigating the Post-Pandemic Landscape: Challenges and Strategies of a Beverage Company

Boon Keong Teow, Rashmi Chaudhary, Nur Syafarina Binti Ani, Nur Izzatul Syazirah Binti Mohamed Nizam, Nur Qisha Atierah Binti Faridzail, Nur Safirah Binti Mohd Safari, Priyanshu Mittal, Daisy Mui Hung Kee

Abstract

This study explores Coca-Cola's adaptive responses to challenges presented by the COVID-19 pandemic, with a focus on how targeted training programs can enhance resilience and drive innovation in areas such as supply chain management, marketing strategies, and employee adaptation. Using a mixed-method approach, the research gathered quantitative and qualitative data through Google Forms surveys and focus groups with Coca-Cola employees in Malaysia. Results highlight that supply chain disruptions and shifting consumer demands were significant obstacles, while an increased focus on employee well-being and digital transformation provided notable opportunities. Findings reveal that Coca-Cola's "well-being-first" approach and approachable leadership style positively impacted employee morale and communication. Training programs, while effective, have room for improvement in areas like digital marketing and sustainability. The study concludes that targeted training in digital literacy, supply chain management, and wellness can strengthen Coca-Cola’s adaptability in a post-pandemic environment, enhancing both workforce resilience and organizational competitiveness.

Keywords

COVID-19; Employee Well-Being; Professional Training; Resilience; Supply Chain Management

Full Text:

PDF

References

Ahsan, M. J. (2024). Cultivating a culture of learning: the role of leadership in fostering lifelong development. The Learning Organization. https://doi.org/10.1108/TLO-03-2024-0099

Al, B. (2023). A holistic examination of work environment and employee well-being. International Journal of Entrepreneurship and Management Inquiries, 7(Özel Say? 2), 1-21. https://doi.org/10.55775/ijemi.1353571

Akkermans, J., Tomlinson, M., & Anderson, V. (2024). Initial employability development: introducing a conceptual model integrating signalling and social exchange mechanisms. European Journal of Work and Organizational Psychology, 33(1), 54-66. https://doi.org/10.1080/1359432X.2023.2186783

Bakker, A. B., & Oerlemans, W. G. M. (2011). Subjective well-being in organizations. In K. S. Cameron & G. M. Spreitzer (Eds.), The Oxford Handbook of Positive Organizational Scholarship (pp. 178-189). Oxford University Press.

Basalamah, I., Ramli, H. M., Sinring, H. B., & Alam, R. (2022). Effect of commitment, compensation, and leadership on employee performance and sharia engagement as variable intervening. International Journal of Accounting & Finance in Asia Pasific, 2(1), 1-17. http://doi.org/10.32535/ijafap.v2i1.360

Bowers, M. R., Hall, J. R., & Srinivasan, M. M. (2017). Organizational culture and leadership style: The missing combination for selecting the right leader for effective crisis management. Business Horizons, 60(4), 551–563. https://doi.org/10.1016/j.bushor.2017.04.001

Carvalho, H., Duarte, S., & Cruz Machado, V. (2011). Lean, agile, resilient and green: divergencies and synergies. International Journal of Lean Six Sigma, 2(2), 151-179. https://doi.org/10.1108/20401461111135037

D’Auria, G., & De Smet, A. (2020). Leadership in a crisis: Responding to the coronavirus outbreak and future challenges. Psychology, 22(2), 273-287.

Edeh, F. O., Aryani, D. N., Kee, D. M. H., Samarth, T., Nair, R. K., Tan, Y. S., & Teh, Y. C. (2021). Impact of COVID-19 pandemic on consumer behavior towards the intention to use E-wallet in Malaysia. International Journal of Accounting & Finance in Asia Pasific, 4(3), 42-59. http://doi.org/10.32535/ijafap.v4i3.1205

Husain, Z., Dayan, B., & Chaudhry, I. S. (2024). Roles of organizational flexibility and organizational support on service innovation via organizational learning–A moderated mediation model. Journal of Open Innovation: Technology, Market, and Complexity, 10(3), 100367. https://doi.org/10.1016/j.joitmc.2024.100367

Kleindorfer, P. R., & Saad, G. H. (2005). Managing disruption risks in supply chains. Production and Operations Management, 14(1), 53–68. https://doi.org/10.1111/j.1937-5956.2005.tb00009.x

Kowalski, T. H., & Loretto, W. (2017). Well-being and HRM in the changing workplace. The International Journal of Human Resource Management, 28(16), 2229-2255. https://doi.org/10.1080/09585192.2017.1345205

Liew, P. S., Liew, W. N., Lim, C. S., Lin, J. Y., & Qonitah, S. I. (2022). The impact of Covid-19 pandemic on consumer behavior: J&T Express courier services in Malaysia and Indonesia. Asia Pacific Journal of Management and Education, 5(1), 65-78. https://doi.org/10.32535/apjme.v4i

Mohamad, F., & Abiddin, N. Z. (2024). Enhancing employee well-being and productivity in evolving work environments. Academic Journal of Interdisciplinary Studies 13(3), 289. http://dx.doi.org/10.36941/ajis-2024-0081

Mukunde, D. (2022). Supply chain resilience and risk management five-year strategy review of Coca-Cola Company. Available at SSRN 4729754. https://dx.doi.org/10.2139/ssrn.4729754

Mustafa, B., & Lleshi, S. (2024). The impact of lifelong learning and investments in employee development on employee productivity and performance. Multidisciplinary Reviews, 7(8), 2024175-2024175. https://doi.org/10.31893/multirev.2024175

Nikookar, E., & Yanadori, Y. (2022). Preparing supply chain for the next disruption beyond COVID-19: managerial antecedents of supply chain resilience. International Journal of Operations & Production Management, 42(1), 59–90. https://doi.org/10.1108/ijopm-04-2021-0272

Panwar, R., Pinkse, J., & De Marchi, V. (2022). The future of global supply chains in a post-COVID-19 world. California Management Review, 64(2), 5-23. https://doi.org/10.1177/00081256211073355

Pu, G., Li, S., & Bai, J. (2023). Effect of supply chain resilience on firm’s sustainable competitive advantage: A dynamic capability perspective. Environmental Science and Pollution Research, 30(2), 4881-4898. https://doi.org/10.1007/s11356-022-22483-1

Radu, C. (2023). Fostering a positive workplace culture: Impacts on performance and agility. In Human Resource Management-An Update. IntechOpen. https://doi.org/10.5772/intechopen.1003259

Ruzain, M. F. (2024). Influence of perceived organizational support and organizational identification on employee loyalty: A conceptual paper. International Journal of Academic Research in Business & Social Sciences, 14(10), 2239-2247. http://dx.doi.org/10.6007/IJARBSS/v14-i10/23156

Tukamuhabwa, B. R., Stevenson, M., Busby, J., & Zorzini, M. (2015). Supply chain resilience: definition, review and theoretical foundations for further study. International Journal of Production Research, 53(18), 5592-5623. https://doi.org/10.1080/00207543.2015.1037934

Vermeeren, B., Kuipers, B., & Steijn, B. (2014). Does leadership style make a difference? Linking HRM, job satisfaction, and organizational performance. Review of Public Personnel Administration, 34(2), 174-195. https://doi.org/10.1177/0734371X13510853

Wright, P. (2008). Wellness at Work: Protecting and Promoting Employee Well-being. Chartered Institute of Personnel and Development.

Zio, E. (2018). The future of risk assessment. Reliability Engineering & System Safety, 177, 176-190. https://doi.org/10.1016/j.ress.2018.04.020

DOI: https://doi.org/10.32535/apjme.v7i3.3542

Refbacks

There are currently no refbacks.

Copyright (c) 2024 Boon Keong Teow, Rashmi Chaudhary, Nur Syafarina Binti Ani, Nur Izzatul Syazirah Binti Mohamed Nizam, Nur Qisha Atierah Binti Faridzail, Nur Safirah Binti Mohd Safari, Priyanshu Mittal, Daisy Mui Hung Kee