Customer Satisfaction Act upon the Brandâ€™s Fame: A Case Study of Nestle

Husna Aqila; Intan Syarmimi; Husna Adawiyah; Izzati Akhtar; Mohammed Sami Alhesainan; Loulwah Fahad Altayyar

doi:10.32535/ijabim.v7i2.1626

Customer Satisfaction Act upon the Brandâ€™s Fame: A Case Study of Nestle

Husna Aqila, Intan Syarmimi, Husna Adawiyah, Izzati Akhtar, Mohammed Sami Alhesainan, Loulwah Fahad Altayyar

Abstract

Nestle is a globally recognized brand with a large following of dedicated customers because of its variety of products that captivate everyone who consumes it. This study aims to examine the correlation between customer satisfaction on Nestleâ€™s fame and fortune. Nestle may have issues regarding their customer satisfaction which is affecting the companyâ€™s development. Therefore, this case study tries to show and analyze how Nestle meets customer satisfaction while improving its products. A survey has been carried out to obtain new, valid, and accurate data. A total of 100 respondents participated in this survey. Besides, secondary data for this study was acquired from a variety of resources such as websites, journals, and articles in order to gain a deeper understanding. The findings indicate that customer satisfaction influences the fame of Nestle. The findings also provide recommendations to enhance the opportunity of improving Nestleâ€™s customer satisfaction and suggestions for future development.

Keywords

Brandâ€™s Fame, Customer Satisfaction, Nestle, Future Development

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DOI: https://doi.org/10.32535/ijabim.v7i2.1626