Vol 7, No 3 (2024)

October 2024

Table of Contents

Articles

The Effect of Influencer Marketing on Consumer Behavior of Fashion Style in the Age of Social Media
Khoirun Nissa, Priyanshi Chauhan, Mohamed Asim, Princy Chaudhary, Dwi Nita Aryani, Koay Loke Kean, Anurag Hazarika
PDF
297-314
The Influence of Customer Satisfaction, Brand Trust and Brand Loyalty on Purchase Intention: A Study Of Mcdonald’s in Malaysia
Daisy Mui Hung Kee, Liem Gai Sin, Neo Zhan Yuan, Nelly Lau Yenn Ni, Ng Kar Wen, Ng Suk Fang, Muhammad Rayhan, Muhammad Hasyir Ali, Joseph Willy Yose, Ufairoh Aqilah Muhsyi
PDF
315-328
A Study of Consumer Behavioral Intentions of Online Purchases
Bryan Mung Kit Ng, Zhen Cai, Sheng Jie Cao, Ze Lei Cao, Alya Zikrina Rabba, Gan Kia Hui, Kok Ban Teoh
PDF
329-345
The Impact of Food Quality on Customer Satisfaction: A Study of Fast-Food Business
Lim Hui Ling, Meenu Baliyan, Nur Najwa Binti Pa’at, Nur Nadhira Binti Saroji, Nur Serina Binti Salleh, Nur Syafiqah Binti Suhaimi, Mohamad Arman, Hanif Qudsi, Samiksha Rishi, Daisy Mui Hung Kee
PDF
346-360
The Impact of Job Satisfaction and Performance on User Satisfaction with Banking Services
Jocelyne Jia Lin Lee, Lyn Liq Ooi, Xiang Yang Wun, Pei Wen Wong, Jia Yue Yin, Hai Hong Yang, Daisy Mui Hung Kee
PDF
361-377
Pioneering Digital Ventures: Investigating Proactive Personality, Education, and Opportunity in Malaysian Higher Education
Daisy Mui Hung Kee, Yen Jou Khor, Jie Ning Khor, Jia Yue Han, Xin Lan Jiang, Ayushi Singh
PDF
378-395
The Development of Training Center as a Novel Business Concept
Ng Wei Chien, Gan Kia Hui, Muhammad Aidil Muqris Bin Azizi, Muhamad Ammar Danial Bin Sabdan, Ma Xiaomengying, Miao Jiayi, Khushi Dubey
PDF
396-411
The Role of Professional Training in Developing Leadership Skills Among Information Technology Sector Employees
Aizza Anwar, Rashmi Chaudhary, Rashmi Chaudhary, Nur Anis Najihah Binti Aziz, Nur Anis Najihah Binti Aziz, Nur Anis Athirah Binti Azhar, Nur Anis Athirah Binti Azhar, Nur Anisah Sakinah Binti Mohamed Elias, Nur Arisya Binti Azhar, Pallavi Mittal, Daisy Mui Hung Kee
PDF
412-427
Financial Performance Evaluation of Fast-Food Restaurant
Munazza Zahra, Meenu Baliyan, Jasmine Tan, Hooi Jin Tan, Xin Way Tan, Siti Nazatul Huda Binti Nordin, Daisy Mui Hung Kee
PDF
428-448
Dispute Resolution in Sharia Banking: Challenges and Judicial Reform for Enhanced Legal Certainty
Budi Purnomo, Abdul Aziz, Achmad Achmad, Sugianto Sugianto
PDF
449-462