Vol 8, No 3 (2025)

October 2025

Table of Contents

Articles

Understanding User Satisfaction and Its Impact on Food Delivery Apps Dependency Among University Students
Kok Ban Teoh, Lyn Liq Ooi, Dwi Nita Aryani, Irdina Zulaikha binti Syukli Noor Azmin, Feng Fang, Guo Yilin, Huang Yuheng, Mifta Darus Salam, Daisy Mui Hung Kee
PDF
372-388
Determinants of Digital Consumer Behavior in Online Food Delivery Applications in the Post-Pandemic Era
Yee Huei Lok, Kok Ban Teoh, Wen Jing Cheang, Liangyu Chen, Quanxi Chen, Xinkai Feng, Zhuyi Chen, Anees Jane Ali, Daisy Mui Hung Kee
PDF
389-407
The Influence of Brand Image, Digital Marketing, and Online Customer Reviews on Purchasing Decisions in the Skincare Industry
I Gusti Ayu Imbayani, I Made Surya Prayoga, Ni Komang Ayu Putri Dwiyanti
PDF
408-423
Taste Beyond the Trend: How Service Quality Drives Customer Loyalty in Malaysia’s Fast-Service F&B Sector
Jamin Kun Peng Xia, Louis Yong Yu Lee, Meenu Baliyan, Yeok Teng Chong, Zhiheng Chen, Cherry Lee Chee Chong, Zheng Hung Chin, Alif Aminullah, Sachin Kumar, Daisy Mui Hung Kee
PDF
424-440
Green Packaging as a Branding Strategy: How Eco-Friendly Materials Influence Brand Image and Customer Loyalty
Dwi Nita Aryani, Ng Wei Chen, Gan Kia Hui, Koh Teng Wei, Khor Ming Hooi, Lee Yi Ching, Lee Yi Ching, Kashwini A/P Kesavan, Kashwini A/P Kesavan, Afizah Sabrina Ainurohmah, Afizah Sabrina Ainurohmah, Daisy Mui Hung Kee, Daisy Mui Hung Kee
PDF
441-459
Understanding the Impact of Food Delivery Services on University Students’ Purchase Intentions
Rosmelisa Yusof, Liem Gai Sin, Nursafiyyah Mohamed Fauzi, Nurul Afiqah Mohd Nasir, Nurul Alis Amira Ahmad Mahidin, Nurul Firzanah Mohd Suhaimi, Nurul Muzirah Syed Abu Bakar, A. J. Ali, Daisy Mui Hung Kee
PDF Untitled Untitled
460-482
Determinants of Brand Equity: The Roles of Brand Awareness, Association, Loyalty, and Image in the Airline Industry
Kok Ban Teoh, Kia Hui Gan, Foong Jia Yee, Gan Lee Fan, Lin Shihui, Fathimah Az-Zahra Binti Harudin, Fu Wei, A. J. Ali, Daisy Mui Hung Kee
PDF
483-499
Understanding Customer Satisfaction in Budget Airlines: A Malaysian Case Study
Lay Hong Tan, Choon Ling Sim, Jia Hui Tan, Jing Hui Tan, Ke Rou Tan, Qiu Yu Tan, Shi Wei Tan, A. J. Ali, Daisy Mui Hung Kee
PDF
500-516
Consumer Boycotts and Their Impact on the Relationship Between Brand Awareness and Purchase Intentions
Achbar Adi Saputra, Dwi Nita Aryani, Azura Abdullah Effendi, Virly Assa Lunsa, Xu Congbo, Chew Kah Song, Syed Noor Izhar
PDF
517-533
Examining Key Determinants of Customer Satisfaction in the Post-Pandemic Cinema Experience
Ainul Mohsein Binti Abdul Mohsin, A. J. Ali, Daisy Mui Hung Kee, Muhammad Danish Haikal Bin Mohamad Nassa, Muhammad Afiq Adid Bin Sharuddin, Muhammad Aiman Bin Mohd Hatta, Muhammad Asyqar Widad Bin Mohd Azrol Nizam, Muhammad Danish Akmal Bin Kamarudin
PDF
534-550