Public Relations Management in Building the Image of Schools in Senior High School

Hastomo Aji P; Dwi Esti Andriyani

doi:10.32535/jcda.v3i3.885

Public Relations Management in Building the Image of Schools in Senior High School

Hastomo Aji P, Dwi Esti Andriyani

Abstract

This study aims to explain the planning, implementation and evaluation of community relations to improve the image of schools. This case study research was conducted at a high school in one of the provinces in Indonesia with a qualitative method. This study findings reveal schoolsâ€™ patterns of understanding of planning, organizing, implementing and evaluating to improve their collaborative relations with the surrounding community to improve schoolsâ€™ quality through good internal and external cooperation. This study documents several key contributions made to establish a two-way, comprehensive communication in ensuring mutual cooperation on maintaining outstanding school quality assurance.

Full Text:

PDF

References

Anselm. (1998). The major works (Davies, B and Evans, G.R). New York: Oxford University Press.

Christian, O., & Basil, C. (2018). Public relations as a tool for attaining educational institution. International Journal of Marketing and Management Research, 9(3), 1â€“22.

Ã‡oruk, A. (2018). School principalsâ€™ opinions about public relations practices on schools. International Journal of Progressive Education, 14(2), 136â€“147. Retrieved from https://doi.org/10.29329/ijpe.2018.139.10

Effendy, O. U. (2002). Hubungan masyarakat suatu studi komunikologis. Bandung: Remaja Rosdakarya.

Gassing, S., Suryanto. (2016). Public Relations. Yogyakarta: Andi Offset

Grunig, J. (2011). Public relations and strategic management: Institutionalizing organizationâ€“public relationships in contemporary society. Central European Journal of Communication, 41.

Herbst, D. G. (2015). Public relations in the digital world: Global relationship management. Universitat Der Kunste Berlin. Retrieved from https://doi.org/10.13140/2.1.4752.1602

Johnson, W., Annabel, J. M., & Johnson, J. W. (2014). Strategies for improving school performance. Journal of Education and Human Development, 4(56), 10â€“71.

Lerner, D. (1964). The passing of traditional society: Modernizing the Middle East (4th Ed). New York: Free Press.

Nasution, Z. (2012). Manajemen humas di lembaga pendidikan. Malang: UMM Press.

Rahmad, A. (2016). Manajemen humas sekolah. Yogyakarta: Media Akademi.

Rahmat, A. (2016). Manajemen humas sekolah (1st Ed). Yogyakarta: Media Akademi.

Skandari. (2004). Public opinion, public relations and communication. Tehran: Rah & Danaei Press.

Sugiyono. (2013). Metode penelitian kuantitatif, kualitatif dan R&D. Bandung: Alfabeta.

Suryosubroto, B. (2004). Manajemen pendidikan di sekolah. Jakarta: Rineka Cipta.

Vidarta, M. (1988). Manajemen pendidikan Indonesia. Jakarta: Bina Aksara.

DOI: https://doi.org/10.32535/jcda.v3i3.885