Vol 6, No 3 (2023)

September 2023

Table of Contents

Articles

Greening Starbucks: Investigating the Relationship between Consumer Green Awareness and Purchase Intentions in Malaysia
Jocelyne Lee, Sheue Hui Lim, Atiba Batul, Brahmmanand Sharma, Kavita Singh, Winnie Khor, Kamini Devi A/P Raveendran, Mei Ching Kong, Syrine Kooli, Samarth Pradhan, Daisy Mui Hung Kee
PDF
283-298
The Impact of Social Media and Key Opinion Leader on the Purchasing Behaviour in the Food and Beverage Industry in Malaysia
Wei Chien Ng, Yong Wang Ong, Kien Boon Oan, Cheah Ting Ooi, Joanne Ooi, Muhammad Fadhlan Habibie, Tanu Choudhary, Utkarsh Raghav, Daisy Mui Hung Kee
PDF
299-313
ENHANCED THE ROLE OF YOUTH IN PARTICIPATING THE SUCCESS OF GREEN ECONOMIC PRACTICES: BEHAVIORAL PERSPECTIVE BASED MODEL
Maya Maria, Ginta Ginting, Anisa Zahwa Akbara, Hubertina Karolina Ngarbingan
PDF
314-330
AI-assisted Food Ordering and Delivery Management System for KFC: Insights from Malaysia, Indonesia and India
Gai Sin Liem, Loke Kean Koay, Padmavathy A/P Sanderan, Hui Ling Pong, Zi Ying Poon, Sahliny A/P Marimuthu, Aulia Purdiana Gisca, Manshi Gupta, Mansi Saxena, Daisy Mui Hung Kee
PDF
331-345
Factors Influencing Consumer Behaviour Intention to Purchase Fast Food: a Study of McDonald’s in Malaysia
Dr. Kavita Singh, Joe Fen Tan, Syaza Afiqah Binti Abdullah, Hui Mei Tan, Zhiwen Tan, Nurafikatul Fauziah, Sakshi Sharma, Dr. Daisy Mui Hung Kee
PDF
346-361
Correlation Analysis of Price, Location and Facilities Relationships To Economic Visitor Traffic One Home Farm
Ratih Pratiwi, Eka Merdekawati, Nia Rosiana
PDF
362-377
A Study of Customers’ Satisfaction at Burger King in Asian Countries
Kok Ban Teoh, Tek Yew Lew, Shikhar Gupta, Jia Wei Ang, Hui Hui Ang, Allychia Ling Li Bong, Aina Nazira, Adzra Zhafira, Shalini Chauhan, Shivangi Pandey, Gai Sin Liem, Nitin Mohan
PDF
378-390
The Principle of Justice and Its Relevance to The Position of The Debtor in The Execution of Fiduciary Guarantees
Yulia Vera Momuat, Ronny A. Maramis, Wulanmas A. P. G. Frederik, Merry E. Kalalo
PDF
391-401
Strengthening Village-Owned Enterprises (BUM Desa) and Joint Village-Owned Enterprises (BUM Desa Bersama) with Corporations
Harlina Sulistyorini, Margono Setiawan, Sumiati Sumiati, Risna Wijayanti, Ananto Basuki
PDF
402-413
How Online Shopping on Shoppe Platform Affects The Consumer Behavior in Malaysia: An Exploratory Survey
Chua Yi Xian, Wei Hung Chua, Chuan Jie Chua, Yi Chian Chuah, Mun Nga Tan, Anifa Azzabila, Aulia Falyauma Risky, Amalia Oktavianti, Monica Ginggi Putri Ramadani
PDF
414-426