Vol 9, No 3 (2026)

September 2026

Table of Contents

Articles

Green Economy Development: A Study on the Bibit Indah and Mangrove Center (BISMA) Program
Muhammad Radifan Putra, Winda Setyarini, Gumelar Ardi Buana, Firdaus Ahda
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349-366
Urban Farming for Village Food Security: Utilizing Land Beneath Electricity Transmission Lines
Vicky Ardhitya Mahadewa, Rani Maheswari Miraza, Beverly Kandioh, Ganuardi Pradipta
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367-387
Transforming the Siak River Ecosystem: Corporate-Based Community Development and Economic Diversification
Azahrah Silvianti, Rizqi Prima Haksasi
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388-403
The Psychology of the ‘Pull’: How Pop Mart’s Marketing Influences Consumer Habits Among Young Adults
Daisy Mui Hung Kee, Ayumi Hayana Azhar, Shi Thing Aw, Amsyar Fahim Mohd Arif, Anushri Ragu
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404-421
Driving Customer Satisfaction: The Influence of Product Quality, Service Efficiency, and Restaurant Atmospherics Among Young Consumers
Nur Rosmelisa Binti Yusof, Nur Faizah Binti Jefri, Nur Aleeya Mai Sarah Binti Azman, Nur Alya Fitrifarisya Binti Muhamad Kamal, Nur Badrina Izani Binti Mohamed Abu Bakar, Gaurish Maarban, Sharavan S. Shetty
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422-436
Convenience vs Community: Understanding the Drivers Behind Student Preference for Online Food Delivery over Campus Dining
Ainul Mohsein Abdul Mohsin, Rudresh Pandey, Nuraliah Izzaty Mohd Shahrizal, Nur Safiyah Afiqah Abdul Rahim, Nurfatinah Husna Abdul Rohim, Nurin Rafissah Mohd Raffe, Daisy Mui Hung Kee
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437-453
The Digital Wallet Trap: Assessing the Impact of E-Wallets on the Spending Habits and Financial Wellbeing of USM Students
Ainul Mohsein Abdul Mohsin, Nur Natasha Husna Mohamed Ali, Nur Nabila Huda Amran, Nur Nazira Razalli, Nur Quratu Ainabilah Mohd Nor Sufian, Daisy Mui Hung Kee
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454-469
Driving Customer Satisfaction at KFC: The Influence of Product Quality, Service efficiency, and Restaurant Atmospherics on the Young Generation
Nur Rosmelisa Binti Yusof, Nur Faizah Binti Jefri, Nur Aleeya Mai Sarah Binti Azman, Nur Alya Fitrifarisya Binti Muhamad Kama, Nur Badrina Izani Binti Mohamed Abu Baka, Gaurish Maarban, Sharavan S. Shetty, Daisy Mui Hung Kee
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470-485
Care or Climate? Decoding Psychological Well-Being Pathways in Malaysia’s F&B Workforce
Jamin Kun Peng Xia, Louis Yong Yu Lee, Khai Chie Tang, Hui Xin Tang, Ping Hwee Tay, Kar Wai Tham, Pratibha Chaurasia, Kartik Dhaka, Daisy Mui Hung Kee
PDF
486-502
Herding Behavior and Customer Purchase Intention: Evidence from Southeast Asian Mobile Markets
Lay Hong Tan, Zechan Anwar, Meryl Qin Lei Yan, Mohammad Aliff Ashraff Bin Alias, Muhammad Khairul Nizam Bin Abdul Razak, Muhamad Nazirul Amin Bin Mohd Zaid, Muhammad Salman Tasawar, Aliza Fatima, Hamza Akram, Daisy Mui Hung Kee
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503-521