How Online Shopping on Shoppe Platform Affects The  Consumer Behavior in Malaysia: An Exploratory Survey

Chua Yi Xian; Wei Hung Chua; Chuan Jie Chua; Yi Chian Chuah; Mun Nga Tan; Anifa Azzabila; Aulia Falyauma Risky; Amalia Oktavianti; Monica Ginggi Putri Ramadani

doi:10.32535/jcda.v6i3.2548

How Online Shopping on Shoppe Platform Affects The Consumer Behavior in Malaysia: An Exploratory Survey

Chua Yi Xian, Wei Hung Chua, Chuan Jie Chua, Yi Chian Chuah, Mun Nga Tan, Anifa Azzabila, Aulia Falyauma Risky, Amalia Oktavianti, Monica Ginggi Putri Ramadani

Abstract

Online shopping has gradually become a new normal for Malaysians since Malaysia entered the transition to the endemic phase of the Covid-19 pandemic on April 1, 2020. Despite no lockdown in Malaysia, going to crowded markets still makes people feel anxious and time-consuming. Shopee is one of the platforms that Malaysians use for online shopping. This survey will examine the customersâ€™ current and future plans to use online shopping services. Furthermore, this paper will investigate whether perceived usefulness, social influence, convenience, information security and privacy, enjoyment, and attitude influence customer behavioral intention toward online shopping services, and whether attitude mediates this relationship. In order to conduct the investigation, 150 respondents participated in the online survey via a Google form, and SPSS will be used to assess the hypothesis. The findings show that attitude is mediated by perceived usefulness, social influence, convenience, information security and privacy, enjoyment, and customer behavioral intention. Thus, the recommendations and consequences were presented in this paper.

Keywords

Behavioral Intention; Information Security and Privacy; Perceived Usefulness; Social Influence

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DOI: https://doi.org/10.32535/jcda.v6i3.2548