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Vol 8, No 3 (2025): September 2025 Touching the Future: Drivers of E-Wallet Adoption in Malaysia Abstract  PDF
Haslindar Ibrahim, Thiam Yong Kuek, Owenish A/L Shashi Kumar, Zi Jin Ong, Zhi Ling Ooi, Jia Xuan Peh, Penny Shuen Yhee Ho, A. J. Ali, Daisy Mui Hung Kee
 
Vol 6, No 3 (2023): September 2023 AI-assisted Food Ordering and Delivery Management System for KFC: Insights from Malaysia, Indonesia and India Abstract  PDF
Gai Sin Liem, Loke Kean Koay, Padmavathy A/P Sanderan, Hui Ling Pong, Zi Ying Poon, Sahliny A/P Marimuthu, Aulia Purdiana Gisca, Manshi Gupta, Mansi Saxena, Daisy Mui Hung Kee
 
Vol 6, No 3 (2023): September 2023 How Online Shopping on Shoppe Platform Affects The Consumer Behavior in Malaysia: An Exploratory Survey Abstract  PDF
Chua Yi Xian, Wei Hung Chua, Chuan Jie Chua, Yi Chian Chuah, Mun Nga Tan, Anifa Azzabila, Aulia Falyauma Risky, Amalia Oktavianti, Monica Ginggi Putri Ramadani
 
Vol 6, No 3 (2023): September 2023 Greening Starbucks: Investigating the Relationship between Consumer Green Awareness and Purchase Intentions in Malaysia Abstract  PDF
Jocelyne Lee, Sheue Hui Lim, Atiba Batul, Brahmmanand Sharma, Kavita Singh, Winnie Khor, Kamini Devi A/P Raveendran, Mei Ching Kong, Syrine Kooli, Samarth Pradhan, Daisy Mui Hung Kee
 
Vol 9, No 2 (2026): May 2026 Beyond Fast Food: The Social Appeal of McDonald’s Among Malaysian Youth Abstract  PDF
Daisy Mui Hung Kee, Dee Ning Tan, Boon Kiat Tan, Hui Qi Tan, Jia Xuan Tan
 
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