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Issue Title
 
Vol 9, No 2 (2026): May 2026 From Culture to Clicks: How Online Marketing Influence Customer Behaviour in Shopee Abstract   PDF
Rosmelisa Yusof, Muhammad Danish Asmawi Sabri, Muhammad Danial Haikal Mohd Yunus, Muhammad Farhan Mohd Nazarudin, Muhammad Azib Zamri, Daisy Mui Hung Kee
 
Vol 8, No 3 (2025): September 2025 From Order to Satisfaction: Examining Food, Service, and Value Drivers of Customer Satisfaction in the Fast-Food Industry Abstract   PDF
Lay Hong Tan, Tek Yew Lew, Yee Ros Tan, Wan Ling Tan, Wei Chi Tan, Wei Len Tan, Yee Ling Tan, Anees Jane Ali, Daisy Mui Hung Kee
 
Vol 9, No 2 (2026): May 2026 From Tap to Table: How Ease of Use, Trust, and Convenience Drive Customer Loyalty on Foodpanda Abstract   PDF
Daisy Mui Hung Kee, Si rou Tan, Man Hong Tan, Si Xian Tan, Chea Zen Tang
 
Vol 2, No 1 (2019): January 2019 Gap Analysis of Promotional Strategies for Express Logistics Operations in Indonesia: A Case Study on JNE Logistics Abstract   PDF
RAJAVADIVEL SANTHANAKRISHNAN, CHIRAG NAITHANI, BHANUPRIYA PARASAR, WENNY GILLIANI
 
Vol 9, No 3 (2026): September 2026 Green Economy Development: A Study on the Bibit Indah and Mangrove Center (BISMA) Program Abstract   PDF
Muhammad Radifan Putra, Winda Setyarini, Gumelar Ardi Buana, Firdaus Ahda
 
Vol 6, No 3 (2023): September 2023 Greening Starbucks: Investigating the Relationship between Consumer Green Awareness and Purchase Intentions in Malaysia Abstract   PDF
Jocelyne Lee, Sheue Hui Lim, Atiba Batul, Brahmmanand Sharma, Kavita Singh, Winnie Khor, Kamini Devi A/P Raveendran, Mei Ching Kong, Syrine Kooli, Samarth Pradhan, Daisy Mui Hung Kee
 
Vol 2, No 3 (2019): September 2019 Health Threats by McDonald’s Abstract   PDF
Khogilavaanni A/P Pathmanathan, Daisy Mui Hung Kee, Sivanesswaren A/L T. Pandiyan Pandiyan, Jeyvendranathan A/L Yuganathan, Pria Nanthini A/P Sivakumaran, Yousef Talal Alrashed
 
Vol 9, No 3 (2026): September 2026 Herding Behavior and Customer Purchase Intention: Evidence from Southeast Asian Mobile Markets Abstract   PDF
Lay Hong Tan, Zechan Anwar, Meryl Qin Lei Yan, Mohammad Aliff Ashraff Bin Alias, Muhammad Khairul Nizam Bin Abdul Razak, Muhamad Nazirul Amin Bin Mohd Zaid, Muhammad Salman Tasawar, Aliza Fatima, Hamza Akram, Daisy Mui Hung Kee
 
Vol 9, No 1 (2026): January 2026 Hooked Online: Unmasking the Risks of Internet Addiction Among Gen Z Youths Abstract   PDF
Tek Yew Lew, Azura Abdullah Effendi, Garima Mathur, Sashmitha Nair Suthesh, Selva Ganesh A/L Muthupalaniappan, Shahira Binti Akhter Ali, Xue Wen Shao, Daisy Mui Hung Kee
 
Vol 5, No 1 (2022): January 2022 How Does Social Media Platforms Help to Improve Business Performances during the COVID-19 Pandemic? A Study of TikTok Abstract   PDF
Rajesh Kumar Nair, Varsha Ganatra, Hareeprriya A/P Sugumaran, Daisy Mui Hung Kee, Siew Wvy Heng, Hilari Mei, Chumengyao Huang, Vrutika Doshi
 
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