Browse Title Index


 
Issue Title
 
Vol 4, No 1 (2021): February 2021 Factors that Lead Amazon.com to A Successful Online Shopping Platform Abstract   PDF
Uma Warrier, Padmalini Singh, Chuah Wei Jien, Daisy Mui Hung Kee, Goi Zi Yi, Tan Woei Jiann, Tan Yong Liang, Gopika SB, Suji Nair, Rajesh Kumar Nair, Swapnil Digambar Lokhande, Varsha Ganatra
 
Vol 7, No 3 (2024): October 2024 Financial Performance Evaluation of Fast-Food Restaurant Abstract   PDF
Munazza Zahra, Meenu Baliyan, Jasmine Tan, Hooi Jin Tan, Xin Way Tan, Siti Nazatul Huda Binti Nordin, Daisy Mui Hung Kee
 
Vol 7, No 2 (2024): June 2024 Firm Value as an Intervening Variable in the Relationships of Liquidity, Leverage, and Profitability in the Hospitality and Tourism Sector Abstract   PDF
Putu Kepramareni, Sagung Oka Pradnyawati
 
Vol 3, No 1 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Food, Culture and Tourism: A Gastronomy Trilogy Enhancing Destination Marketing, case study of Odisha, India Abstract   PDF
P.P. Mohanty, Himanshu Bhusan Rout, Sapan Kumar Sadual
 
Vol 5, No 2 (2022): June 2022 Foodpanda’s Impact on Consumer Behavior During the Pandemic Abstract   PDF
Hui Jun Ang, Alwenna Fabian Jules, Aina Zalikha Zulhaime, Xiao Sian Ang, Amir Aiman Kamarozaman, Natalia Pontoh
 
Vol 8, No 1 (2025): February 2025 From Bean to Brand: Decoding the Mechanisms of Trust and Engagement in Generation Z's Purchase Decisions Abstract   PDF
Kun Peng Xia, Yong Yu Lee, Kong Miu Ling Kimberley, Mei Yee Kong, Su Hua Khor, Jia Xian Kong, Kirrthana A/P Ramachandran, Shravan Kumar, Anees Janee Ali, Daisy Mui Hung Kee
 
Vol 9, No 2 (2026): June 2026 From Craving to Convenience: Factors Influencing Customer Online Purchase Decisions in Lazada Malaysia Abstract   PDF
Odebunmi Abayomi Tunde, Brahmmanand Sharma, Xue Er Liew, Jia Suen Lew, Wen Jing Li, Lun Kai Liang, Aisha Gupta, Mohini Singh Bhadouria, Daisy Mui Hung Kee
 
Vol 8, No 2 (2025): June 2025 From Drive-Thru to Trust: The Impact of CSR and Social Media Advertising on Customer Retention in the QSR Sector Abstract   PDF
Kun Peng Xia, Yong Yu Lee, Ann Xuan Khoo, Joanne Xing Yi Lim, Joey Wan Teng Low, Joey Rui Yu Then, Keerthana A/P Kalyselvan, Darshini J, A. J. Ali, Daisy Mui Hung Kee
 
Vol 9, No 1 (2026): February 2026 From Local Adaptation to Global Acceptance: Customer Engagement, Brand Loyalty, and Menu Localization Abstract   PDF
Oh Zi Jian, Rudresh Pandey, Nur Alya Maisarah Mazzuan, Aditya Kumar Sahu, Nur Amalina Hadirah Yusra, Nur Aqilah Abdul Halim, Nur Ardina Amir Hamzah, Sania Tomar, Daisy Mui Hung Kee
 
Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Grab Marketing Strategy, Research & Development Abstract   PDF
Gabriel Willy Widyatama, Shankar Chelliah, Yang Kai, Yang Yingxing, Yee Chew Tien, Wee Choo Mey, Liem Gai Sin
 
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