| Issue | Title | |
| Vol 8, No 2 (2025): June 2025 | Factors that Influence Consumer Behavior: A Case Study of a Multinational Consumer Goods Company in Malaysia | Abstract PDF |
| Wei Chien Ng, Haslindar Ibrahim, Yan Qi Quah, Qistina Binti Mohd Farhan, Yi Wen Qiu, Rafiqah Najwa Binti Mohamad Rasyid, Roshini A/P Muralydaran, A. J. Ali, Daisy Mui Hung Kee | ||
| Vol 6, No 2 (2023): June 2023 | Factors that Influence University Students toward Customer Satisfaction and Customer Loyalty at Starbucks in Malaysia | Abstract PDF |
| Zi Jian Oh, Tek Yew Lew, Saw Wei Teik, Sarveena A/P Elangoh, Ze Bin Shen, Yee Wen Shoo, Daisy Mui Hung Kee | ||
| Vol 4, No 1 (2021): February 2021 | Factors that Lead Amazon.com to A Successful Online Shopping Platform | Abstract PDF |
| Uma Warrier, Padmalini Singh, Chuah Wei Jien, Daisy Mui Hung Kee, Goi Zi Yi, Tan Woei Jiann, Tan Yong Liang, Gopika SB, Suji Nair, Rajesh Kumar Nair, Swapnil Digambar Lokhande, Varsha Ganatra | ||
| Vol 7, No 3 (2024): October 2024 | Financial Performance Evaluation of Fast-Food Restaurant | Abstract PDF |
| Munazza Zahra, Meenu Baliyan, Jasmine Tan, Hooi Jin Tan, Xin Way Tan, Siti Nazatul Huda Binti Nordin, Daisy Mui Hung Kee | ||
| Vol 7, No 2 (2024): June 2024 | Firm Value as an Intervening Variable in the Relationships of Liquidity, Leverage, and Profitability in the Hospitality and Tourism Sector | Abstract PDF |
| Putu Kepramareni, Sagung Oka Pradnyawati | ||
| Vol 3, No 1 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) | Food, Culture and Tourism: A Gastronomy Trilogy Enhancing Destination Marketing, case study of Odisha, India | Abstract PDF |
| P.P. Mohanty, Himanshu Bhusan Rout, Sapan Kumar Sadual | ||
| Vol 5, No 2 (2022): June 2022 | Foodpanda’s Impact on Consumer Behavior During the Pandemic | Abstract PDF |
| Hui Jun Ang, Alwenna Fabian Jules, Aina Zalikha Zulhaime, Xiao Sian Ang, Amir Aiman Kamarozaman, Natalia Pontoh | ||
| Vol 8, No 1 (2025): February 2025 | From Bean to Brand: Decoding the Mechanisms of Trust and Engagement in Generation Z's Purchase Decisions | Abstract PDF |
| Kun Peng Xia, Yong Yu Lee, Kong Miu Ling Kimberley, Mei Yee Kong, Su Hua Khor, Jia Xian Kong, Kirrthana A/P Ramachandran, Shravan Kumar, Anees Janee Ali, Daisy Mui Hung Kee | ||
| Vol 9, No 1 (2026): February 2026 | From Craving to Convenience: Factors Influencing Customer Satisfaction in GrabFood Malaysia | Abstract PDF |
| Daisy Mui Hung Kee, Seng Xu Jong, Jeremy Jin Wei Wong, Keerthi A/P Kumaraguru, Yu Xuan Jia | ||
| Vol 8, No 2 (2025): June 2025 | From Drive-Thru to Trust: The Impact of CSR and Social Media Advertising on Customer Retention in the QSR Sector | Abstract PDF |
| Kun Peng Xia, Yong Yu Lee, Ann Xuan Khoo, Joanne Xing Yi Lim, Joey Wan Teng Low, Joey Rui Yu Then, Keerthana A/P Kalyselvan, Darshini J, A. J. Ali, Daisy Mui Hung Kee | ||
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International Journal of Tourism and Hospitality in Asia Pacific (IJTHAP)
ISSN 2685-8800 (Print) | ISSN 2654-7945 (Online)
DOI Prefix: 10.32535 by CrossRef
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