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Issue Title
 
Vol 7, No 3 (2024): October 2024 Financial Performance Evaluation of Fast-Food Restaurant Abstract   PDF
Munazza Zahra, Meenu Baliyan, Jasmine Tan, Hooi Jin Tan, Xin Way Tan, Siti Nazatul Huda Binti Nordin, Daisy Mui Hung Kee
 
Vol 7, No 2 (2024): June 2024 Firm Value as an Intervening Variable in the Relationships of Liquidity, Leverage, and Profitability in the Hospitality and Tourism Sector Abstract   PDF
Putu Kepramareni, Sagung Oka Pradnyawati
 
Vol 3, No 1 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Food, Culture and Tourism: A Gastronomy Trilogy Enhancing Destination Marketing, case study of Odisha, India Abstract   PDF
P.P. Mohanty, Himanshu Bhusan Rout, Sapan Kumar Sadual
 
Vol 5, No 2 (2022): June 2022 Foodpanda’s Impact on Consumer Behavior During the Pandemic Abstract   PDF
Hui Jun Ang, Alwenna Fabian Jules, Aina Zalikha Zulhaime, Xiao Sian Ang, Amir Aiman Kamarozaman, Natalia Pontoh
 
Vol 8, No 1 (2025): February 2025 From Bean to Brand: Decoding the Mechanisms of Trust and Engagement in Generation Z's Purchase Decisions Abstract   PDF
Kun Peng Xia, Yong Yu Lee, Kong Miu Ling Kimberley, Mei Yee Kong, Su Hua Khor, Jia Xian Kong, Kirrthana A/P Ramachandran, Shravan Kumar, Anees Janee Ali, Daisy Mui Hung Kee
 
Vol 8, No 2 (2025): June 2025 From Drive-Thru to Trust: The Impact of CSR and Social Media Advertising on Customer Retention in the QSR Sector Abstract   PDF
Kun Peng Xia, Yong Yu Lee, Ann Xuan Khoo, Joanne Xing Yi Lim, Joey Wan Teng Low, Joey Rui Yu Then, Keerthana A/P Kalyselvan, Darshini J, A. J. Ali, Daisy Mui Hung Kee
 
Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Grab Marketing Strategy, Research & Development Abstract   PDF
Gabriel Willy Widyatama, Shankar Chelliah, Yang Kai, Yang Yingxing, Yee Chew Tien, Wee Choo Mey, Liem Gai Sin
 
Vol 8, No 3 (2025): October 2025 Green Packaging as a Branding Strategy: How Eco-Friendly Materials Influence Brand Image and Customer Loyalty Abstract   PDF
Dwi Nita Aryani, Ng Wei Chen, Gan Kia Hui, Koh Teng Wei, Khor Ming Hooi, Lee Yi Ching, Lee Yi Ching, Kashwini A/P Kesavan, Kashwini A/P Kesavan, Afizah Sabrina Ainurohmah, Afizah Sabrina Ainurohmah, Daisy Mui Hung Kee, Daisy Mui Hung Kee
 
Vol 2, No 2 (2019): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) High Competence Faced by KFC Malaysia Abstract   PDF
Lim Kai Sin, Daisy Mui Hung Kee, Shirlin Teoh Keo Shin, Low Tze Qing, Ong Jia Ying
 
Vol 4, No 3 (2021): October 2021 How Brand Reputation Influences Customer Satisfaction: A Case Study of Starbucks, Malaysia Abstract   PDF
Dwi Nita Aryani, Padmalini Singh, Yee Wen Liew, Daisy Mui Hung Kee, Yurou Li, Jiahui Li, Choon Yan Lim, Wibowo Arif
 
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