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Issue Title
 
Vol 2, No 2 (2019): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Efforts of McDonald’s Towards Green Environment: Case Study on McDonald’s Abstract   PDF
Keshika Nagarajan, Daisy Mui Hung Kee, Rueben Thevarajan, Sathiaseelan Kumaran, Mugentheran Letchumanan, Abdul Aziz
 
Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Electronic Word of Mouth as A Motivation Tool in Searching, Using Information and Travel Decision: An Empirical Study in Shiraz Abstract   PDF
Roya Sadat Alavi Pour, Hadi Rafiei Darani, Ali Rahnama
 
Vol 7, No 2 (2024): June 2024 Enhancing Organizational Effectiveness Through Employee Work Attitude: Dissection of Nigeria’s Hospitality Industry Abstract   PDF
Friday Ogbu Edeh, Mohammad Fakhrul Islam, Kevin Chukwuoyims Egwu, Collins Okechukwu Irem, Derrick Ssekajugo, Desmond Neji Oben, Benedict Dayo Olanipekun
 
Vol 6, No 2 (2023): June 2023 Espresso Yourself: Are You A Coffeeholic? A Study of Customers Satisfaction on Costa Coffee in Malaysia Abstract   PDF
Haslindar Ibrahim, Odebunmi Abayomi Tunde, Nur Amisha Nadia Abdul Hamid, Nur Anisa Najwa Mahadir, Nur Aqwa Badrisyia Wahi Anuar, Nur Azera Azamuddin, Naufal Abimanyu, Nur Alifatun Nisak, Ankita Sambhaji Shinde, Kanisetty Priyanka
 
Vol 8, No 3 (2025): October 2025 Examining Key Determinants of Customer Satisfaction in the Post-Pandemic Cinema Experience Abstract   PDF
Ainul Mohsein Binti Abdul Mohsin, A. J. Ali, Daisy Mui Hung Kee, Muhammad Danish Haikal Bin Mohamad Nassa, Muhammad Afiq Adid Bin Sharuddin, Muhammad Aiman Bin Mohd Hatta, Muhammad Asyqar Widad Bin Mohd Azrol Nizam, Muhammad Danish Akmal Bin Kamarudin
 
Vol 9, No 2 (2026): June 2026 Examining the Key Drivers of Customer Loyalty in the Coffee Retail Industry: Evidence from Starbucks Customers Abstract   PDF
Yee Huei Lok, Lay Hong Tan, Ranjith PV, Kishan Singh Rathore, Pui Zhi Cheong, Kah Song Chew, Wei Yi Chew, Jia Sheng Chia, Anas Anas, Pratishthit Chauhan, Daisy Mui Hung Kee
 
Vol 6, No 3 (2023): October 2023 Exploring Customer Views on Digitalized vs. Traditional Restaurants: A Study in the Restaurant Industry Abstract   PDF
Noor Fareen Abdul Rahim, Hala Najwan Sabeh, Itqan Darwisyah Binti Ahmad Zaky, Hemaram Naidu A/L Ramu Naidu, Bee Yen Heng, Anivia Fatma Laili, Annisa Bela Ayu Trisnawati, Ryhor Andrasiuk, Valeria Bukhovetskaya, Daisy Mui Hung Kee
 
Vol 9, No 2 (2026): June 2026 Exploring the Impact of Driver Behavior on Customer Trust: A Study of Ride-Hailing Services in Malaysia Abstract   PDF
Teow Boon Keong, Ooi Lyn Liq, Nur Nazihah Binti Mohd Rodzi, Nur Irdhila Binti Mohd Zaki, Nur Natasha Binti Mohd Azlan, Nur Jannah Binti Abdul Manap, Daisy Mui Hung Kee
 
Vol 8, No 2 (2025): June 2025 Exploring the Impact of Sustainability, Corporate Social Responsibility, and Service Quality on Corporate Brand Reputation Abstract   PDF
Kok Ban Teoh, Hui Ling Lim, Fen Nee Cheah, Jia Xin Chai, Si Ling Chan, Wei Jie Chang, Wan Yung Cheah, A. J. Ali, Daisy Mui Hung Kee
 
Vol 9, No 1 (2026): February 2026 External Support and Supply-Side Strategies For Sustaining Halal Tourism: An Integrated Analysis Abstract   PDF
Imas Maesaroh, Hubertina Karolina Ngarbingan, Ike Janita, Ginta Ginting
 
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