| Issue | Title | |
| Vol 9, No 2 (2026): June 2026 | From Craving to Convenience: Factors Influencing Customer Online Purchase Decisions in Lazada Malaysia | Abstract PDF |
| Odebunmi Abayomi Tunde, Brahmmanand Sharma, Xue Er Liew, Jia Suen Lew, Wen Jing Li, Lun Kai Liang, Aisha Gupta, Mohini Singh Bhadouria, Daisy Mui Hung Kee | ||
| Vol 8, No 2 (2025): June 2025 | From Drive-Thru to Trust: The Impact of CSR and Social Media Advertising on Customer Retention in the QSR Sector | Abstract PDF |
| Kun Peng Xia, Yong Yu Lee, Ann Xuan Khoo, Joanne Xing Yi Lim, Joey Wan Teng Low, Joey Rui Yu Then, Keerthana A/P Kalyselvan, Darshini J, A. J. Ali, Daisy Mui Hung Kee | ||
| Vol 9, No 1 (2026): February 2026 | From Local Adaptation to Global Acceptance: Customer Engagement, Brand Loyalty, and Menu Localization | Abstract PDF |
| Oh Zi Jian, Rudresh Pandey, Nur Alya Maisarah Mazzuan, Aditya Kumar Sahu, Nur Amalina Hadirah Yusra, Nur Aqilah Abdul Halim, Nur Ardina Amir Hamzah, Sania Tomar, Daisy Mui Hung Kee | ||
| Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) | Grab Marketing Strategy, Research & Development | Abstract PDF |
| Gabriel Willy Widyatama, Shankar Chelliah, Yang Kai, Yang Yingxing, Yee Chew Tien, Wee Choo Mey, Liem Gai Sin | ||
| Vol 8, No 3 (2025): October 2025 | Green Packaging as a Branding Strategy: How Eco-Friendly Materials Influence Brand Image and Customer Loyalty | Abstract PDF |
| Dwi Nita Aryani, Ng Wei Chen, Gan Kia Hui, Koh Teng Wei, Khor Ming Hooi, Lee Yi Ching, Lee Yi Ching, Kashwini A/P Kesavan, Kashwini A/P Kesavan, Afizah Sabrina Ainurohmah, Afizah Sabrina Ainurohmah, Daisy Mui Hung Kee, Daisy Mui Hung Kee | ||
| Vol 2, No 2 (2019): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) | High Competence Faced by KFC Malaysia | Abstract PDF |
| Lim Kai Sin, Daisy Mui Hung Kee, Shirlin Teoh Keo Shin, Low Tze Qing, Ong Jia Ying | ||
| Vol 4, No 3 (2021): October 2021 | How Brand Reputation Influences Customer Satisfaction: A Case Study of Starbucks, Malaysia | Abstract PDF |
| Dwi Nita Aryani, Padmalini Singh, Yee Wen Liew, Daisy Mui Hung Kee, Yurou Li, Jiahui Li, Choon Yan Lim, Wibowo Arif | ||
| Vol 5, No 2 (2022): June 2022 | How Does AirAsia Survive From the COVID-19 Pandemic? | Abstract PDF |
| Thiam Yong Kuek, Majdi Anwar Quttainah, Yung Ting Wong, Kim Fong Wong, Kejian Wu, Minli Wu | ||
| Vol 4, No 1 (2021): February 2021 | How Grab Becomes One of the Greatest Start-ups in South-East Asia | Abstract PDF |
| Daisy Mui Hung Kee, Syahidatul A’fifah Mohd Rusdi, Siti Sarah Mokhtar, Siti Aisyah Muhamad Ridzuan, Siti Aishah Amni Abdullah | ||
| Vol 4, No 2 (2021): June 2021 | How Nestle Succeed in the Food Industry: A Consumer Perspective | Abstract PDF |
| Daisy Mui Hung Kee, Nur Hannis Syakirah, Nurun Najihah, Nur Anis Aliya, Nur Zahirah Sikumbang | ||
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International Journal of Tourism and Hospitality in Asia Pacific (IJTHAP)
ISSN 2685-8800 (Print) | ISSN 2654-7945 (Online)
DOI Prefix: 10.32535 by CrossRef
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