| Issue | Title | |
| Vol 9, No 3 (2026): October 2026 | Consumer Buying Behavior in Malaysian E-Hailing Services: Examining Price, Service Quality, and Convenience | Abstract PDF |
| Thiam Yong Kuek, Varalakshmi Dandu, Hassan An Nuqman Hamdan, Yi Chen Han, Xu Guo, Fengyue Guo, Varun Sharma, Inamul Hussain, Shaik Mohammad Afzal, Daisy Mui Hung Kee | ||
| Vol 8, No 1 (2025): February 2025 | Consumer-Driven Growth: Analyzing the Relationship Between Brand Loyalty and Consumer Behavior in the Ice Cream and Tea Industry | Abstract PDF |
| Gan Kia Hui, Lay Hong Tan, Qi Zhang, Jia Hui Zhang, Shu Kun Zhang, Ke Xian Zhao, Daisy Mui Hung Kee | ||
| Vol 5, No 2 (2022): June 2022 | Consumers’ Satisfaction Toward McDonald’s during Covid-19 Pandemic in Malaysia | Abstract PDF |
| Nur Ain Nabilah, Nur Alyaa Atiqah, Nur Alia Najwa, Nur Aliah Zulaika, Julia Kasih | ||
| Vol 5, No 1 (2022): February 2022 | Contributing Factors to Customer Satisfaction during the Pandemic: A Study of Foodpanda of Malaysia and Nigeria | Abstract PDF |
| Daisy Mui Hung Kee, Vinosha Rai A/P Veeraselvam, Vanishaa A/P Vayapuri, Ummie Aisyah, Tuan Amelin A'ishah, Ernestina Enakhifo, Friday Ogbu Edeh | ||
| Vol 6, No 2 (2023): June 2023 | Contributing Factors to Customers Loyalty in Gadgets A Study on Apple Brand | Abstract PDF |
| Rosmelisa Yusof, Lok Yee Huei, Nur Aisya Adnan, Nur Aliah Ilyana Jefry, Nur Aliana Sofea Syuhaimi, Nur Alieza Natasha Marzuki, Nilna Iffa Afifatia Fasya, Naura Nuhaa Tsabita | ||
| Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) | Contributing Factors to Organizational Success: A Case Study of McDonald’s | Abstract PDF |
| Xin Rou Chia, Daisy Mui Hung Kee, Sue Ting Khor, Kai Yee Chin, Tzyy Xian Lok, Hanouf Ali Almutairi, Majdi Anwar Quttainah, Hariharan Balakrishnan, Swati Kulkarni | ||
| Vol 4, No 2 (2021): June 2021 | Critical Success Factors in the Fast food Industry: A Case of McDonald's | Abstract PDF |
| Daisy Mui Hung Kee, Siew Ling Ho, Yee Syuen Ho, Tze Wey Lee, HaoYu Ma, Yuan Yin | ||
| Vol 3, No 1 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) | Customer Experiences, Expectations and Satisfaction Level Towards Services Provided by Amazon | Abstract PDF |
| Pragya Goel, Priyanka Verma, Qoot Al Mutairi, Rashi Bhardwaj, Sahil Tyagi | ||
| Vol 5, No 2 (2022): June 2022 | Customer Satisfaction and Brand Loyalty: A Survey of Nestlé | Abstract PDF |
| Ai-man Esmail Waebuesar, Alessa a/p Aruai, Aina Binti Rosli, Ain Najwa Binti Mohd Azmi | ||
| Vol 9, No 2 (2026): June 2026 | Customer Satisfaction and Loyalty toward COWAY’s Product and Service Ecosystem in Malaysia | Abstract PDF |
| Oh Zi Jian, Nur Eidra Nabila binti Zukarnai, Nur Farah Husna binti Mohd Fauzi, Nur Fatin Hidayah binti Mohamad Fuzi, Nur Huwaidah binti Abdul Khalid, Keshav Maheshwari | ||
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International Journal of Tourism and Hospitality in Asia Pacific (IJTHAP)
ISSN 2685-8800 (Print) | ISSN 2654-7945 (Online)
DOI Prefix: 10.32535 by CrossRef
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