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Issue Title
 
Vol 9, No 1 (2026): February 2026 Brewing Loyalty in the Coffee Shop Industry: The Role of Brand Experience and Service Quality in Shaping Customer Commitment Abstract   PDF
Wei Chien Ng, Yu Xiong, Jingxuan Xiong, Zetian Xin, Shuhan Xie, Yashasvi Srivastava, Daisy Mui Hung Kee
 
Vol 1, No 1 (2018): International Journal of Tourism & Hospitality BUILDING DESIGN OF MES BANCHI (MACHINE PRODUCING BANANA CHIP) WITH UTILIZATION OF THERMOCOUPLE “K†TYPE Abstract   PDF
Raniya Nur Ningsih, Hima Nur Widya Timur, Bagus Dwi Pratama, Sha’id Khana’fi, Roby Ferdian
 
Vol 9, No 2 (2026): June 2026 Building Digital Trust in E-Commerce: An Analysis of Factors Influencing Customer Expectations Towards Shopee Purchases in Malaysia Abstract   PDF
Zi Jian Oh, Dung Gadi Paul, Sharma Brahmmanand, Ping Chuan Lai, Dor Wey Lam, Chia Yin Lee, Long Zheng Lee, Dubey Medha, Daisy Mui Hung Kee
 
Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Business Idea for Starbucks: Organic Yerba Mate Beverages Abstract   PDF
Sourav Basak, Ranjith P.V, Preethi A. Prakash, Ghezlan Albesis, Majdi Anwar Quttainah, Sonia Shukla, Rudresh Pandey
 
Vol 2, No 2 (2019): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Case GRAB Abstract   PDF
Afiqah Dania Ezzatul, Daisy Mui Hung Kee, Hämäläinen Tuovi, Nurul Aqilah Dewi Binti Roslan, Saussez Charlotte
 
Vol 2, No 2 (2019): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Case Study on TGV Cinemas SDN BHD Abstract   PDF
Nur Dini Izzati Bt Sapian, Daisy Mui Hung Kee, Nurul Nadia Bt Abu Hassan, Nur Farah Izzah Bt Ahmad Faizh, Nadia Izzati Bt Miswan
 
Vol 8, No 2 (2025): June 2025 Click with Care: Understanding Cybersecurity Awareness in Digital Financial Transactions in Malaysia Abstract   PDF
Daisy Mui Hung Kee, Hui Ni Lim, Boon Chuen Lim, Hui Yeng Lim, Shuet Enn Lim, Wei Yih Lim, A. J. Ali
 
Vol 8, No 2 (2025): June 2025 Clicks to Connection: How Digital Marketing Drives Customer Loyalty in E-Commerce Abstract   PDF
Daisy Mui Hung Kee, A. J. Ali, Li Wen Ng, Ying Yee Ng, Nicholas Zhe Kai Tay, Noor Shatirah Binti Ahmad, Nor Elyana Nafisya Binti Khairul Anuar
 
Vol 2, No 2 (2019): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Company Name: Secret Recipe Abstract   PDF
Thinnosha A/P Thambyraja, Daisy Mui Hung Kee, Patmapriya A/P Morali, Thaneshweri A/P Thangesvaren, Vejaydarssni A/P Pushpagaran, Abdulmohsen Alnassar
 
Vol 8, No 3 (2025): October 2025 Consumer Boycotts and Their Impact on the Relationship Between Brand Awareness and Purchase Intentions Abstract   PDF
Achbar Adi Saputra, Dwi Nita Aryani, Azura Abdullah Effendi, Virly Assa Lunsa, Xu Congbo, Chew Kah Song, Syed Noor Izhar
 
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