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Issue Title
 
Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Business Idea for Starbucks: Organic Yerba Mate Beverages Abstract   PDF
Sourav Basak, Ranjith P.V, Preethi A. Prakash, Ghezlan Albesis, Majdi Anwar Quttainah, Sonia Shukla, Rudresh Pandey
 
Vol 2, No 2 (2019): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Case GRAB Abstract   PDF
Afiqah Dania Ezzatul, Daisy Mui Hung Kee, Hämäläinen Tuovi, Nurul Aqilah Dewi Binti Roslan, Saussez Charlotte
 
Vol 2, No 2 (2019): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Case Study on TGV Cinemas SDN BHD Abstract   PDF
Nur Dini Izzati Bt Sapian, Daisy Mui Hung Kee, Nurul Nadia Bt Abu Hassan, Nur Farah Izzah Bt Ahmad Faizh, Nadia Izzati Bt Miswan
 
Vol 2, No 2 (2019): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Company Name: Secret Recipe Abstract   PDF
Thinnosha A/P Thambyraja, Daisy Mui Hung Kee, Patmapriya A/P Morali, Thaneshweri A/P Thangesvaren, Vejaydarssni A/P Pushpagaran, Abdulmohsen Alnassar
 
Vol 8, No 1 (2025): February 2025 Consumer-Driven Growth: Analyzing the Relationship Between Brand Loyalty and Consumer Behavior From MIXUE Abstract   PDF
Gan Kia Hui, Lay Hong Tan, Qi Zhang, Jia Hui Zhang, Shu Kun Zhang, Ke Xian Zhao, Daisy Mui Hung Kee
 
Vol 5, No 2 (2022): June 2022 Consumers’ Satisfaction Toward McDonald’s during Covid-19 Pandemic in Malaysia Abstract   PDF
Nur Ain Nabilah, Nur Alyaa Atiqah, Nur Alia Najwa, Nur Aliah Zulaika, Julia Kasih
 
Vol 5, No 1 (2022): February 2022 Contributing Factors to Customer Satisfaction during the Pandemic: A Study of Foodpanda of Malaysia and Nigeria Abstract   PDF
Daisy Mui Hung Kee, Vinosha Rai A/P Veeraselvam, Vanishaa A/P Vayapuri, Ummie Aisyah, Tuan Amelin A'ishah, Ernestina Enakhifo, Friday Ogbu Edeh
 
Vol 6, No 2 (2023): June 2023 Contributing Factors to Customers Loyalty in Gadgets A Study on Apple Brand Abstract   PDF
Rosmelisa Yusof, Lok Yee Huei, Nur Aisya Adnan, Nur Aliah Ilyana Jefry, Nur Aliana Sofea Syuhaimi, Nur Alieza Natasha Marzuki, Nilna Iffa Afifatia Fasya, Naura Nuhaa Tsabita
 
Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Contributing Factors to Organizational Success: A Case Study of McDonald’s Abstract   PDF
Xin Rou Chia, Daisy Mui Hung Kee, Sue Ting Khor, Kai Yee Chin, Tzyy Xian Lok, Hanouf Ali Almutairi, Majdi Anwar Quttainah, Hariharan Balakrishnan, Swati Kulkarni
 
Vol 4, No 2 (2021): June 2021 Critical Success Factors in the Fast food Industry: A Case of McDonald's Abstract   PDF
Daisy Mui Hung Kee, Siew Ling Ho, Yee Syuen Ho, Tze Wey Lee, HaoYu Ma, Yuan Yin
 
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